VML commissioned me to create the illustrations for Zoho’s launch on the French market. A project I privately nicknamed “Fast and Furious” for its fast pace and remarkably smooth execution.
My mission: breathe life and energy into the B2B world of software solutions. An exciting challenge that, thanks to the trust of VML’s teams, allowed me to fully deploy my style while staying true to Zoho’s DNA.
The super-synergy 💫 with VML’s teams was instant. Quick, constructive back-and-forths, where my rapid sketches made directly in Adobe Illustrator set the tone — spontaneity and efficiency!
The respect shown for both my copyright and my creative proposals created the perfect playground.
Two short creative periods, six months apart, and a pleasant surprise!
Comparing the two illustration series made for the same campaign, I noticed a natural evolution in my line work. More energy, more volume, more fluidity — as if my characters had completed an intensive yoga retreat between the two sessions!
The first time my illustrations made it onto the streets of Paris and across France! The tagline “The app suite dedicated to your business” comes to life with a touch of humor that cheerfully cuts through corporate jargon.
The real success? A perfect symmetry between the brief’s intent and the final result: when creating positive illustrations becomes a positive experience in itself, it all comes full circle.
