{"id":534,"date":"2026-02-13T15:03:29","date_gmt":"2026-02-13T14:03:29","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?page_id=534"},"modified":"2026-06-08T16:03:20","modified_gmt":"2026-06-08T15:03:20","slug":"blog","status":"publish","type":"page","link":"https:\/\/clemencethune.fr\/fr\/blog\/","title":{"rendered":"Blog"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"534\" class=\"elementor elementor-534\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cad86a e-con-full e-flex e-con e-parent\" data-id=\"9cad86a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2349704 e-con-full e-flex e-con e-child\" data-id=\"2349704\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93acf19 elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-loop-grid\" data-id=\"93acf19\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:1461,&quot;columns&quot;:1,&quot;pagination_type&quot;:&quot;numbers&quot;,&quot;pagination_load_type&quot;:&quot;ajax&quot;,&quot;row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:25,&quot;sizes&quot;:[]},&quot;columns_tablet&quot;:1,&quot;auto_scroll&quot;:&quot;yes&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;columns_mobile&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;[data-elementor-type=\\&quot;loop-item\\&quot;]&quot;,&quot;row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-grid.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-loop-container 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.elementor-element.elementor-element-4f45da3{--width:125px;}}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1461\" class=\"elementor elementor-1461 e-loop-item e-loop-item-2376 post-2376 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-92ea6d3 e-flex e-con-boxed e-con e-parent\" data-id=\"92ea6d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd32e01 e-con-full e-flex e-con e-child\" data-id=\"cd32e01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-50f1e41 e-con-full e-flex e-con e-child\" data-id=\"50f1e41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-4f45da3 e-con-full post-vignette e-flex e-con e-child\" data-id=\"4f45da3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/clemencethune.fr\/fr\/character-design-marques-tech\/\">\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-684843c e-con-full e-flex e-con e-child\" data-id=\"684843c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6944816 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6944816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/clemencethune.fr\/fr\/character-design-marques-tech\/\">Character Design: Why Are Tech Brands Relying on Characters?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-cbd6433 e-con-full e-flex e-con e-child\" data-id=\"cbd6433\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/clemencethune.fr\/fr\/character-design-marques-tech\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2dbed elementor-widget elementor-widget-post-info\" data-id=\"bf2dbed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-41970cf elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>juillet 3, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-c018c80 e-con-full e-flex e-con e-child\" data-id=\"c018c80\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/clemencethune.fr\/fr\/character-design-marques-tech\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7121e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5f7121e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tKit (Firefox), Lil' Finder Guy (Apple): In 2026, characters are at the heart of tech brand strategies. Analysis and case studies by Clemence Thune.\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-1461\">.e-loop-item-2668 .elementor-element.elementor-element-4f45da3:not(.elementor-motion-effects-element-type-background), .e-loop-item-2668 .elementor-element.elementor-element-4f45da3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/07\/LEBONBRIEF-episodebonus-1.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1461\" class=\"elementor elementor-1461 e-loop-item e-loop-item-2668 post-2668 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-92ea6d3 e-flex e-con-boxed e-con e-parent\" data-id=\"92ea6d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd32e01 e-con-full e-flex e-con e-child\" data-id=\"cd32e01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-50f1e41 e-con-full e-flex e-con e-child\" data-id=\"50f1e41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-4f45da3 e-con-full post-vignette e-flex e-con e-child\" data-id=\"4f45da3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/clemencethune.fr\/fr\/vague-brief-successful-collaboration\/\">\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-684843c e-con-full e-flex e-con e-child\" data-id=\"684843c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6944816 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6944816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/clemencethune.fr\/fr\/vague-brief-successful-collaboration\/\">THE GOOD BRIEF | Bonus Episode &#8211; Turning a Vague Brief into a Successful Collaboration<\/a><\/h2>\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-cbd6433 e-con-full e-flex e-con e-child\" data-id=\"cbd6433\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/clemencethune.fr\/fr\/vague-brief-successful-collaboration\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2dbed elementor-widget elementor-widget-post-info\" data-id=\"bf2dbed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-41970cf elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>juillet 3, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-c018c80 e-con-full e-flex e-con e-child\" data-id=\"c018c80\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/clemencethune.fr\/fr\/vague-brief-successful-collaboration\/\">\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-1461\">.e-loop-item-481 .elementor-element.elementor-element-4f45da3:not(.elementor-motion-effects-element-type-background), .e-loop-item-481 .elementor-element.elementor-element-4f45da3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/LEBONBRIEF-episode03.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1461\" class=\"elementor elementor-1461 e-loop-item e-loop-item-481 post-481 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-brief-creatif tag-collaboration-client tag-communication-visuelle tag-creatif-independant tag-designprocess tag-freelance tag-gestion-de-projet tag-illustration-commerciale tag-illustratrice tag-methode-de-travail\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-92ea6d3 e-flex e-con-boxed e-con e-parent\" data-id=\"92ea6d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd32e01 e-con-full e-flex e-con e-child\" data-id=\"cd32e01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-50f1e41 e-con-full e-flex e-con e-child\" data-id=\"50f1e41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-4f45da3 e-con-full post-vignette e-flex e-con e-child\" data-id=\"4f45da3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/clemencethune.fr\/fr\/recipe-perfect-brief\/\">\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-684843c e-con-full e-flex e-con e-child\" data-id=\"684843c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6944816 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6944816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/clemencethune.fr\/fr\/recipe-perfect-brief\/\">THE GOOD BRIEF | Episode 3 &#8211; The recipe for a perfect brief<\/a><\/h2>\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-cbd6433 e-con-full e-flex e-con e-child\" data-id=\"cbd6433\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/clemencethune.fr\/fr\/recipe-perfect-brief\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2dbed elementor-widget elementor-widget-post-info\" data-id=\"bf2dbed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-41970cf elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>juillet 2, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-c018c80 e-con-full e-flex e-con e-child\" data-id=\"c018c80\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/clemencethune.fr\/fr\/recipe-perfect-brief\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7121e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5f7121e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tDiscover the ingredients of a perfect brief for your illustration projects: budget transparency, technical scope, and documented creative intent.\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<style id=\"loop-dynamic-1461\">.e-loop-item-485 .elementor-element.elementor-element-4f45da3:not(.elementor-motion-effects-element-type-background), .e-loop-item-485 .elementor-element.elementor-element-4f45da3 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/01\/LEBONBRIEF-episode02.png\");}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"1461\" class=\"elementor elementor-1461 e-loop-item e-loop-item-485 post-485 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-brief-creatif tag-collaboration-client tag-communication-visuelle tag-creatif-independant tag-designprocess tag-freelance tag-gestion-de-projet tag-illustration-commerciale tag-illustratrice tag-methode-de-travail\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"elementor-element elementor-element-92ea6d3 e-flex e-con-boxed e-con e-parent\" data-id=\"92ea6d3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd32e01 e-con-full e-flex e-con e-child\" data-id=\"cd32e01\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-50f1e41 e-con-full e-flex e-con e-child\" data-id=\"50f1e41\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"elementor-element elementor-element-4f45da3 e-con-full post-vignette e-flex e-con e-child\" data-id=\"4f45da3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/clemencethune.fr\/fr\/brief-red-flags\/\">\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-684843c e-con-full e-flex e-con e-child\" data-id=\"684843c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6944816 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6944816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/clemencethune.fr\/fr\/brief-red-flags\/\">THE GOOD BRIEF | Episode 2 &#8211; Red flags of a brief that will go wrong<\/a><\/h2>\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-cbd6433 e-con-full e-flex e-con e-child\" data-id=\"cbd6433\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/clemencethune.fr\/fr\/brief-red-flags\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf2dbed elementor-widget elementor-widget-post-info\" data-id=\"bf2dbed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-41970cf elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>juillet 1, 2026<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-c018c80 e-con-full e-flex e-con e-child\" data-id=\"c018c80\" data-element_type=\"container\" data-e-type=\"container\" href=\"https:\/\/clemencethune.fr\/fr\/brief-red-flags\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7121e elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"5f7121e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t\tWarning signs of a failed brief: lack of focus, budget avoidance, AI images without intent. Advice from a senior freelance illustrator.\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"5\" data-next-page=\"https:\/\/clemencethune.fr\/fr\/?e-page-93acf19=2\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span aria-current=\"page\" class=\"page-numbers current\"><span class=\"elementor-screen-only\">Page<\/span>1<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/pages\/534\/?e-page-93acf19=2\"><span class=\"elementor-screen-only\">Page<\/span>2<\/a>\n<a class=\"page-numbers\" href=\"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/pages\/534\/?e-page-93acf19=3\"><span class=\"elementor-screen-only\">Page<\/span>3<\/a>\n<span class=\"page-numbers dots\">\u2026<\/span>\n<a class=\"page-numbers\" href=\"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/pages\/534\/?e-page-93acf19=5\"><span class=\"elementor-screen-only\">Page<\/span>5<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-534","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blog - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Cr\u00e9ativit\u00e9, diversit\u00e9, illustration, design graphique, relation client, statut freelance. 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