{"id":2797,"date":"2026-07-27T14:30:35","date_gmt":"2026-07-27T13:30:35","guid":{"rendered":"https:\/\/clemencethune.fr\/?p=2797"},"modified":"2026-07-27T14:35:19","modified_gmt":"2026-07-27T13:35:19","slug":"tangible-brand-strategy","status":"publish","type":"post","link":"https:\/\/clemencethune.fr\/fr\/tangible-brand-strategy\/","title":{"rendered":"Comment les marques insufflent du tangible dans l'intangible"},"content":{"rendered":"

Depuis plusieurs mois, je prends des cours particuliers d\u2019anglais. Pour pratiquer et am\u00e9liorer mon expression orale, ma prof et moi parlons branding \u00e0 chaque s\u00e9ance. C'est le terrain que l\u2019on s'est trouv\u00e9.<\/p>\n\n\n\n

Un jour, je lui ai montr\u00e9 un avant\/apr\u00e8s des nouvelles ic\u00f4nes Google<\/a>. \u00c0 premi\u00e8re vue, la refonte est pass\u00e9e discr\u00e8tement, sans communiqu\u00e9 tonitruant. Et pourtant, en regardant de pr\u00e8s, quelque chose avait chang\u00e9 en profondeur.<\/p>\n\n\n\n

\"Before-and-after<\/figure>\n\n\n\n

Du rose. Une nouvelle teinte de bleu clair. Des d\u00e9grad\u00e9s. Des formes plus arrondies. Le retrait des aplats de couleurs primaires satur\u00e9es qui, superpos\u00e9s, d\u00e9finissaient le syst\u00e8me visuel de Google depuis ses d\u00e9buts.<\/p>\n\n\n\n

Rouge, bleu, jaune, vert. Pendant des d\u00e9cennies, les couleurs primaires ont \u00e9t\u00e9 consid\u00e9r\u00e9es comme la langue visuelle universelle : accessibles, reconnaissables, valables pour tous les publics. Les marques les ont reproduites par habitude et par r\u00e9flexe.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Google vient de toucher \u00e0 \u00e7a silencieusement. La nouvelle palette a gagn\u00e9 en nuance et en lumi\u00e8re ; quelque chose s\u2019est assoupli. Elle \u00e9voque davantage la sensorialit\u00e9 de l\u2019enfance. Quelque chose de plus subtil. Lorsqu\u2019une des marques les plus identifiables au monde modifie ses couleurs fondatrices sans l\u2019annoncer, on peut supposer qu\u2019il y a derri\u00e8re cette d\u00e9cision une direction parfaitement assum\u00e9e.<\/p>\n\n\n\n

Dans un autre registre, pendant Roland Garros 2026, Lacoste<\/a> a habill\u00e9 Djokovic d\u2019une veste con\u00e7ue \u00e0 partir de terre battue, la mati\u00e8re du court elle-m\u00eame \u00e9tant utilis\u00e9e comme pigment. Une pi\u00e8ce unique, vue par des millions de personnes, qui disait quelque chose de pr\u00e9cis : la veste vient du court, au sens propre. Elle est ancr\u00e9e dans le r\u00e9el, de mani\u00e8re concr\u00e8te et d\u00e9lib\u00e9r\u00e9e. Le logo aussi a \u00e9volu\u00e9. Lacoste revient \u00e0 une typographie avec empattements, \u00e0 des formes qui ont davantage de caract\u00e8re et de personnalit\u00e9 que celles de ses concurrents. La marque surfe ainsi sur l\u2019authenticit\u00e9 et sur son histoire incarn\u00e9e.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Prises ensemble, les d\u00e9cisions de Google avec ses teintes et de Lacoste avec sa terre battue reposent sur la m\u00eame formule : insuffler du tangible dans l\u2019intangible. R\u00e9introduire du corps, du geste et de la mati\u00e8re dans des territoires de marques le plus souvent per\u00e7us \u00e0 travers des \u00e9crans. Une d\u00e9cision strat\u00e9gique, totalement ancr\u00e9e dans le pr\u00e9sent.<\/strong><\/p>\n\n\n\n

Herm\u00e8s<\/a> Cette m\u00eame logique se retrouve dans le luxe. Herm\u00e8s utilise l\u2019illustration, l\u2019artisanat et le geste comme positionnement fondateur depuis des g\u00e9n\u00e9rations. Ce que d\u2019autres marques exp\u00e9rimentent aujourd\u2019hui, Herm\u00e8s le pratique depuis 1837. En juin, la maison avait d\u00e9j\u00e0 fait appel \u00e0 16 artistes, illustrateur\u00b7ices et animateur\u00b7ices pour ses campagnes anim\u00e9es de l\u2019ann\u00e9e, dans des univers cr\u00e9atifs tr\u00e8s vari\u00e9s.<\/p>\n\n\n\n

\"Illustrations<\/figure>\n\n\n\n
\"Loop<\/figure>\n\n\n\n

De son c\u00f4t\u00e9, Burberry d\u00e9veloppe sur Instagram un flux de Reels tr\u00e8s illustr\u00e9s, narratifs et loufoques, qui tranchent avec l\u2019uniformit\u00e9 visuelle habituelle des feeds de mode. Un signal qui s\u2019installe. Plus largement, lorsque le luxe et le sport regardent dans la m\u00eame direction au m\u00eame moment, cela m\u00e9rite notre attention.<\/p>\n\n\n\n

\"Illustrations<\/figure>\n\n\n\n
\"Illustrations<\/figure>\n\n\n\n

Ce que montrent Google, Lacoste, Herm\u00e8s et Burberry, chacun \u00e0 leur fa\u00e7on, c\u2019est que le produit et la technique sont secondaires. Ce qui compte, c\u2019est la d\u00e9cision de mettre en avant un regard et un geste humains, dans un paysage o\u00f9 le flux s\u2019est largement uniformis\u00e9.<\/p>\n\n\n\n

Choisir l\u2019illustration, c\u2019est prendre position, exposer un point de vue cr\u00e9atif. Dans un flux qui s\u2019uniformise \u00e0 toute vitesse, se distinguer implique une forme de risque. Je ne pense pas que l\u2019illustration soit une formule magique. Mais je remarque qu\u2019elle fonctionne lorsqu\u2019elle est port\u00e9e par une strat\u00e9gie de marque claire et une direction cr\u00e9ative affirm\u00e9e. Choisir le bon profil d\u2019illustrateur\u00b7ice fait partie de cette d\u00e9cision,<\/a>et c\u2019est la partie que je trouve la plus int\u00e9ressante.<\/p>\n\n\n\n

\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Google quietly changed its founding colours. Lacoste made a jacket from the clay of the court itself. Same formula, different territory: infusing the tangible into the intangible.<\/p>","protected":false},"author":1,"featured_media":2812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[236,251,253,211,254,255],"class_list":["post-2797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-brand-illustration","tag-brand-strategy","tag-creative-direction","tag-illustration","tag-visual-culture","tag-visual-identity"],"acf":[],"yoast_head":"\nHow brands infuse the tangible into the intangible - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"What Google's palette shift and Lacoste's clay jacket have in common: a deliberate brand illustration strategy. A close read.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clemencethune.fr\/fr\/tangible-brand-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How brands infuse the tangible into the intangible - Cl\u00e9mence Thune\" \/>\n<meta property=\"og:description\" content=\"What Google's palette shift and Lacoste's clay jacket have in common: a deliberate brand illustration strategy. A close read.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clemencethune.fr\/fr\/tangible-brand-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Cl\u00e9mence Thune\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-27T13:30:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-27T13:35:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/07\/burberry-brand-illustration-pool.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1050\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cl\u00e9mence Thune\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cl\u00e9mence Thune\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/tangible-brand-strategy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/tangible-brand-strategy\\\/\"},\"author\":{\"name\":\"Cl\u00e9mence Thune\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\"},\"headline\":\"How brands infuse the tangible into the intangible\",\"datePublished\":\"2026-07-27T13:30:35+00:00\",\"dateModified\":\"2026-07-27T13:35:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/tangible-brand-strategy\\\/\"},\"wordCount\":540,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\"},\"image\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/tangible-brand-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/burberry-brand-illustration-pool.png\",\"keywords\":[\"Brand Illustration\",\"brand strategy\",\"creative direction\",\"illustration\",\"visual culture\",\"visual identity\"],\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/clemencethune.fr\\\/tangible-brand-strategy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/tangible-brand-strategy\\\/\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/tangible-brand-strategy\\\/\",\"name\":\"How brands infuse the tangible into the intangible - Cl\u00e9mence Thune\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/tangible-brand-strategy\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/tangible-brand-strategy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/burberry-brand-illustration-pool.png\",\"datePublished\":\"2026-07-27T13:30:35+00:00\",\"dateModified\":\"2026-07-27T13:35:19+00:00\",\"description\":\"What Google's palette shift and Lacoste's clay jacket have in common: a deliberate brand illustration strategy. A close read.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/tangible-brand-strategy\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/clemencethune.fr\\\/tangible-brand-strategy\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/tangible-brand-strategy\\\/#primaryimage\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/burberry-brand-illustration-pool.png\",\"contentUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/burberry-brand-illustration-pool.png\",\"width\":1050,\"height\":1800,\"caption\":\"Illustrations created for a Burberry campaign featuring the iconic character on his horse and on a diving board at a swimming pool\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/tangible-brand-strategy\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/clemencethune.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\\\/\\\/clemencethune.fr\\\/blog\\\/uncategorized\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How brands infuse the tangible into the intangible\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#website\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/\",\"name\":\"Clemence Thune - Illustrator & Graphic Designer\",\"description\":\"Visual content for brands & corporate communication. Eye-catching graphic and character designs, illustrations. Let me know how I can help take your project to the next level!\",\"publisher\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\"},\"alternateName\":\"Clemence Thune | Brand visuals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/clemencethune.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\",\"name\":\"Cl\u00e9mence Thune\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"url\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"contentUrl\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"width\":512,\"height\":512,\"caption\":\"Cl\u00e9mence Thune\"},\"logo\":{\"@id\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\"},\"sameAs\":[\"http:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\",\"https:\\\/\\\/www.instagram.com\\\/clemence.thune\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/thune-clemence\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How brands infuse the tangible into the intangible - Cl\u00e9mence Thune","description":"What Google's palette shift and Lacoste's clay jacket have in common: a deliberate brand illustration strategy. A close read.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clemencethune.fr\/fr\/tangible-brand-strategy\/","og_locale":"fr_FR","og_type":"article","og_title":"How brands infuse the tangible into the intangible - Cl\u00e9mence Thune","og_description":"What Google's palette shift and Lacoste's clay jacket have in common: a deliberate brand illustration strategy. A close read.","og_url":"https:\/\/clemencethune.fr\/fr\/tangible-brand-strategy\/","og_site_name":"Cl\u00e9mence Thune","article_published_time":"2026-07-27T13:30:35+00:00","article_modified_time":"2026-07-27T13:35:19+00:00","og_image":[{"width":1050,"height":1800,"url":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/07\/burberry-brand-illustration-pool.png","type":"image\/png"}],"author":"Cl\u00e9mence Thune","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Cl\u00e9mence Thune","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clemencethune.fr\/tangible-brand-strategy\/#article","isPartOf":{"@id":"https:\/\/clemencethune.fr\/tangible-brand-strategy\/"},"author":{"name":"Cl\u00e9mence Thune","@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af"},"headline":"How brands infuse the tangible into the intangible","datePublished":"2026-07-27T13:30:35+00:00","dateModified":"2026-07-27T13:35:19+00:00","mainEntityOfPage":{"@id":"https:\/\/clemencethune.fr\/tangible-brand-strategy\/"},"wordCount":540,"commentCount":0,"publisher":{"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af"},"image":{"@id":"https:\/\/clemencethune.fr\/tangible-brand-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/07\/burberry-brand-illustration-pool.png","keywords":["Brand Illustration","brand strategy","creative direction","illustration","visual culture","visual identity"],"articleSection":["Uncategorized"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/clemencethune.fr\/tangible-brand-strategy\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/clemencethune.fr\/tangible-brand-strategy\/","url":"https:\/\/clemencethune.fr\/tangible-brand-strategy\/","name":"How brands infuse the tangible into the intangible - Cl\u00e9mence Thune","isPartOf":{"@id":"https:\/\/clemencethune.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clemencethune.fr\/tangible-brand-strategy\/#primaryimage"},"image":{"@id":"https:\/\/clemencethune.fr\/tangible-brand-strategy\/#primaryimage"},"thumbnailUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/07\/burberry-brand-illustration-pool.png","datePublished":"2026-07-27T13:30:35+00:00","dateModified":"2026-07-27T13:35:19+00:00","description":"What Google's palette shift and Lacoste's clay jacket have in common: a deliberate brand illustration strategy. A close read.","breadcrumb":{"@id":"https:\/\/clemencethune.fr\/tangible-brand-strategy\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clemencethune.fr\/tangible-brand-strategy\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/clemencethune.fr\/tangible-brand-strategy\/#primaryimage","url":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/07\/burberry-brand-illustration-pool.png","contentUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/07\/burberry-brand-illustration-pool.png","width":1050,"height":1800,"caption":"Illustrations created for a Burberry campaign featuring the iconic character on his horse and on a diving board at a swimming pool"},{"@type":"BreadcrumbList","@id":"https:\/\/clemencethune.fr\/tangible-brand-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/clemencethune.fr\/"},{"@type":"ListItem","position":2,"name":"Uncategorized","item":"https:\/\/clemencethune.fr\/blog\/uncategorized\/"},{"@type":"ListItem","position":3,"name":"How brands infuse the tangible into the intangible"}]},{"@type":"WebSite","@id":"https:\/\/clemencethune.fr\/#website","url":"https:\/\/clemencethune.fr\/","name":"Clemence Thune - Illustrator & Graphic Designer","description":"Visual content for brands & corporate communication. Eye-catching graphic and character designs, illustrations. Let me know how I can help take your project to the next level!","publisher":{"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af"},"alternateName":"Clemence Thune | Brand visuals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clemencethune.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af","name":"Cl\u00e9mence Thune","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","url":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","contentUrl":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","width":512,"height":512,"caption":"Cl\u00e9mence Thune"},"logo":{"@id":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg"},"sameAs":["http:\/\/pknjuma.cluster129.hosting.ovh.net","https:\/\/www.instagram.com\/clemence.thune","https:\/\/www.linkedin.com\/in\/thune-clemence\/"]}]}},"_links":{"self":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/posts\/2797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/comments?post=2797"}],"version-history":[{"count":9,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/posts\/2797\/revisions"}],"predecessor-version":[{"id":2827,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/posts\/2797\/revisions\/2827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/media\/2812"}],"wp:attachment":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/media?parent=2797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/categories?post=2797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/tags?post=2797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}