{"id":737,"date":"2022-02-19T08:19:00","date_gmt":"2022-02-19T07:19:00","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?p=737"},"modified":"2026-05-22T12:38:31","modified_gmt":"2026-05-22T11:38:31","slug":"instagram-likes","status":"publish","type":"post","link":"https:\/\/clemencethune.fr\/fr\/instagram-likes\/","title":{"rendered":"Instagram et le myst\u00e8re des 6672 likes"},"content":{"rendered":"

Janvier 2022, je publie deux illustrations sur Instagram. L\u2019une repr\u00e9sente trois femmes astronautes bondissant dans l\u2019espace, l\u2019autre un groupe de jazz. Alors que de nombreux-ses illustrateur-ices d\u00e9plorent de se faire shadowban, mon compte rencontre une croissance soudaine. Le nombre d\u2019abonn\u00e9-es triple, le nombre de likes et d\u2019enregistrements des images se d\u00e9cuple. En 19 jours, 124k utilisateur-ices ont vus mes joueuses de jazz. 6672 likes ! Voyant cet engouement, j\u2019ai \u00e9t\u00e9 enthousiaste. Seulement, plus les chiffres ont augment\u00e9 plus je me suis dit : \u00ab c\u2019est louche \u00bb.<\/p>\n\n\n\n

J\u2019ai fini par questionner le lien entre la qualit\u00e9 de mes images et le nombre d\u2019appr\u00e9ciations. L\u2019algorithme y est s\u00fbrement pour quelque chose ! Est-ce d\u00fb aux hashtags, aux th\u00e9matiques abord\u00e9es ? Pourquoi ces deux derni\u00e8res publications ont \u00e9t\u00e9 mises en avant par Instagram ?<\/p>\n\n\n\n

\"\"
\u00a9<\/em>Cl\u00e9mence Thune<\/figcaption><\/figure>\n\n\n\n

Sans pouvoir y r\u00e9pondre, j\u2019aime penser qu\u2019enfin mon travail atteint les personnes \u00e0 qui il s\u2019adresse. Et je le poursuis tel que m\u2019inspire le monde o\u00f9 nous vivons et tel que j\u2019aimerais plus le voir : plus de cr\u00e9ativit\u00e9, d\u2019inclusivit\u00e9, de mixit\u00e9, d\u2019\u00e9quit\u00e9 et de diversit\u00e9.<\/p>\n\n\n\n

Il y a encore trois ans, on me demandait d\u2019\u00e9claircir des teintes de peaux, de rajouter des boucles d\u2019oreilles et du rouge aux l\u00e8vres d\u2019une femme aux cheveux courts, ou d\u2019exag\u00e9rer la diff\u00e9rence de taille entre un homme et une femme dans mes productions. Depuis, nous vivons des changements sociaux sans pr\u00e9c\u00e9dent. Les entreprises savent qu\u2019elles doivent pr\u00e9senter des valeurs inclusives et \u00e9thiques pour rester attractives. Maintenant non seulement les r\u00e9seaux sociaux promeuvent mon travail mais surtout mes clients cessent de n\u00e9gocier la pr\u00e9sence d\u2019un voile sur une t\u00eate ou la minceur d\u2019une silhouette.<\/p>\n\n\n\n

Merci \u00e0 tou-tes celleux qui soutiennent et participent \u00e0 ces changements stimulants !<\/p>","protected":false},"excerpt":{"rendered":"

Le succ\u00e8s d'une publication Instagram illustrant des exploratrices spatiales soul\u00e8ve des questions sur les algorithmes, de la surprise et du doute.<\/p>","protected":false},"author":1,"featured_media":738,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nInstagram and the mystery of the 6672 likes - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"The success of a post illustrating female space explorers on Instagram leads to questions about algorithms, surprise, and doubt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clemencethune.fr\/fr\/instagram-likes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram and the mystery of the 6672 likes - Cl\u00e9mence Thune\" \/>\n<meta property=\"og:description\" content=\"The success of a post illustrating female space explorers on Instagram leads to questions about algorithms, surprise, and doubt.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clemencethune.fr\/fr\/instagram-likes\/\" \/>\n<meta property=\"og:site_name\" content=\"Cl\u00e9mence Thune\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-19T07:19:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-22T11:38:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/image-28.png\" \/>\n\t<meta property=\"og:image:width\" content=\"980\" \/>\n\t<meta property=\"og:image:height\" content=\"551\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Cl\u00e9mence Thune\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cl\u00e9mence Thune\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/instagram-likes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/instagram-likes\\\/\"},\"author\":{\"name\":\"Cl\u00e9mence Thune\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\"},\"headline\":\"Instagram and the mystery of the 6672 likes\",\"datePublished\":\"2022-02-19T07:19:00+00:00\",\"dateModified\":\"2026-05-22T11:38:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/instagram-likes\\\/\"},\"wordCount\":275,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\"},\"image\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/instagram-likes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-28.png\",\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/clemencethune.fr\\\/instagram-likes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/instagram-likes\\\/\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/instagram-likes\\\/\",\"name\":\"Instagram and the mystery of the 6672 likes - Cl\u00e9mence Thune\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/instagram-likes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/instagram-likes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-28.png\",\"datePublished\":\"2022-02-19T07:19:00+00:00\",\"dateModified\":\"2026-05-22T11:38:31+00:00\",\"description\":\"The success of a post illustrating female space explorers on Instagram leads to questions about algorithms, surprise, and doubt.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/instagram-likes\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/clemencethune.fr\\\/instagram-likes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/instagram-likes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-28.png\",\"contentUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/image-28.png\",\"width\":980,\"height\":551},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/instagram-likes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/clemencethune.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\\\/\\\/clemencethune.fr\\\/blog\\\/uncategorized\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Instagram and the mystery of the 6672 likes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#website\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/\",\"name\":\"Clemence Thune - Illustrator & Graphic Designer\",\"description\":\"Visual content for brands & corporate communication. Eye-catching graphic and character designs, illustrations. Let me know how I can help take your project to the next level!\",\"publisher\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\"},\"alternateName\":\"Clemence Thune | Brand visuals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/clemencethune.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\",\"name\":\"Cl\u00e9mence Thune\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"url\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"contentUrl\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"width\":512,\"height\":512,\"caption\":\"Cl\u00e9mence Thune\"},\"logo\":{\"@id\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\"},\"sameAs\":[\"http:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\",\"https:\\\/\\\/www.instagram.com\\\/clemence.thune\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/thune-clemence\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instagram and the mystery of the 6672 likes - Cl\u00e9mence Thune","description":"Le succ\u00e8s d'une publication Instagram illustrant des exploratrices spatiales soul\u00e8ve des questions sur les algorithmes, de la surprise et du doute.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clemencethune.fr\/fr\/instagram-likes\/","og_locale":"fr_FR","og_type":"article","og_title":"Instagram and the mystery of the 6672 likes - Cl\u00e9mence Thune","og_description":"The success of a post illustrating female space explorers on Instagram leads to questions about algorithms, surprise, and doubt.","og_url":"https:\/\/clemencethune.fr\/fr\/instagram-likes\/","og_site_name":"Cl\u00e9mence Thune","article_published_time":"2022-02-19T07:19:00+00:00","article_modified_time":"2026-05-22T11:38:31+00:00","og_image":[{"width":980,"height":551,"url":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/image-28.png","type":"image\/png"}],"author":"Cl\u00e9mence Thune","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Cl\u00e9mence Thune","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/clemencethune.fr\/instagram-likes\/#article","isPartOf":{"@id":"https:\/\/clemencethune.fr\/instagram-likes\/"},"author":{"name":"Cl\u00e9mence Thune","@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af"},"headline":"Instagram and the mystery of the 6672 likes","datePublished":"2022-02-19T07:19:00+00:00","dateModified":"2026-05-22T11:38:31+00:00","mainEntityOfPage":{"@id":"https:\/\/clemencethune.fr\/instagram-likes\/"},"wordCount":275,"commentCount":0,"publisher":{"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af"},"image":{"@id":"https:\/\/clemencethune.fr\/instagram-likes\/#primaryimage"},"thumbnailUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/image-28.png","articleSection":["Uncategorized"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/clemencethune.fr\/instagram-likes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/clemencethune.fr\/instagram-likes\/","url":"https:\/\/clemencethune.fr\/instagram-likes\/","name":"Instagram and the mystery of the 6672 likes - Cl\u00e9mence Thune","isPartOf":{"@id":"https:\/\/clemencethune.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clemencethune.fr\/instagram-likes\/#primaryimage"},"image":{"@id":"https:\/\/clemencethune.fr\/instagram-likes\/#primaryimage"},"thumbnailUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/image-28.png","datePublished":"2022-02-19T07:19:00+00:00","dateModified":"2026-05-22T11:38:31+00:00","description":"Le succ\u00e8s d'une publication Instagram illustrant des exploratrices spatiales soul\u00e8ve des questions sur les algorithmes, de la surprise et du doute.","breadcrumb":{"@id":"https:\/\/clemencethune.fr\/instagram-likes\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clemencethune.fr\/instagram-likes\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/clemencethune.fr\/instagram-likes\/#primaryimage","url":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/image-28.png","contentUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/image-28.png","width":980,"height":551},{"@type":"BreadcrumbList","@id":"https:\/\/clemencethune.fr\/instagram-likes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/clemencethune.fr\/"},{"@type":"ListItem","position":2,"name":"Uncategorized","item":"https:\/\/clemencethune.fr\/blog\/uncategorized\/"},{"@type":"ListItem","position":3,"name":"Instagram and the mystery of the 6672 likes"}]},{"@type":"WebSite","@id":"https:\/\/clemencethune.fr\/#website","url":"https:\/\/clemencethune.fr\/","name":"Clemence Thune - Illustrator & Graphic Designer","description":"Visual content for brands & corporate communication. Eye-catching graphic and character designs, illustrations. Let me know how I can help take your project to the next level!","publisher":{"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af"},"alternateName":"Clemence Thune | Brand visuals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clemencethune.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af","name":"Cl\u00e9mence Thune","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","url":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","contentUrl":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","width":512,"height":512,"caption":"Cl\u00e9mence Thune"},"logo":{"@id":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg"},"sameAs":["http:\/\/pknjuma.cluster129.hosting.ovh.net","https:\/\/www.instagram.com\/clemence.thune","https:\/\/www.linkedin.com\/in\/thune-clemence\/"]}]}},"_links":{"self":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/posts\/737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/comments?post=737"}],"version-history":[{"count":2,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/posts\/737\/revisions"}],"predecessor-version":[{"id":2408,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/posts\/737\/revisions\/2408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/media\/738"}],"wp:attachment":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/media?parent=737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/categories?post=737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/tags?post=737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}