{"id":114,"date":"2026-06-07T11:27:38","date_gmt":"2026-06-07T10:27:38","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?post_type=projet&p=114"},"modified":"2026-06-15T15:29:40","modified_gmt":"2026-06-15T14:29:40","slug":"maif-mag-editorial-illustration-1","status":"publish","type":"projet","link":"https:\/\/clemencethune.fr\/fr\/portfolio\/maif-mag-editorial-illustration-1\/","title":{"rendered":"Maif Magazine Edition d\u2019\u00c9t\u00e9"},"content":{"rendered":"
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Retour aux sources cr\u00e9atif ! La MAIF m'a contact\u00e9e pour illustrer leur magazine trimestriel destin\u00e9 aux soci\u00e9taires. L'occasion de renouer avec l'illustration \u00e9ditoriale, mais cette fois-ci avec une approche diff\u00e9rente de mes d\u00e9buts avec Lib\u00e9ration ou l'Obs.<\/p>\n\n\n\n

Si mes premi\u00e8res ann\u00e9es professionnelles m'ont amen\u00e9e \u00e0 illustrer des sujets souvent graves avec s\u00e9rieux, cette nouvelle collaboration m'a permis d'explorer une tonalit\u00e9 nettement plus l\u00e9g\u00e8re !<\/p>\n\n\n\n

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Le brief<\/h2>\n\n\n\n

Cr\u00e9er une s\u00e9rie de 17 vignettes pour accompagner des articles et t\u00e9moignages, de la fraude aux assurances vie responsables.<\/p>\n\n\n\n

L'objectif ? Apporter une touche de l\u00e9g\u00e8ret\u00e9 tout en respectant la nature s\u00e9rieuse des sujets. Carte blanche sur le style, avec comme seule contrainte l'int\u00e9gration du rouge signature MAIF.<\/p>\n\n\n\n

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L'approche cr\u00e9ative<\/h2>\n\n\n\n

Cette mission m'a permis de poursuivre mon exploration du dessin \u00e0 main lev\u00e9e. En m'\u00e9loignant de la pr\u00e9cision vectorielle d'Illustrator, j'ai privil\u00e9gi\u00e9 un trait plus spontan\u00e9 et organique sous Photoshop.<\/p>\n\n\n\n

R\u00e9sultat : des illustrations o\u00f9 les asp\u00e9rit\u00e9s des contours et les petites imperfections apportent chaleur et authenticit\u00e9. Ces \"imperfections\" donnent de la vie aux personnages et cr\u00e9ent une connexion plus naturelle avec le lecteur.<\/p>\n\n\n\n

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Le d\u00e9fi du petit format<\/h2>\n\n\n\n

Travailler sur des formats en vignettes a demand\u00e9 une approche sp\u00e9cifique : des traits plus \u00e9pais pour garantir la lisibilit\u00e9, des compositions simplifi\u00e9es pour une compr\u00e9hension imm\u00e9diate.<\/p>\n\n\n\n

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Les personnages, avec peu d'accessoires, devaient \u00eatre instantan\u00e9ment identifiables. Cette contrainte de format m'a pouss\u00e9e \u00e0 aller \u00e0 l'essentiel, \u00e0 chercher la forme juste pour raconter l'histoire en un coup d'\u0153il. Un exercice de synth\u00e8se stimulant qui m'a appris \u00e0 faire confiance \u00e0 la simplicit\u00e9.<\/p>\n\n\n\n

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Rendre l'assurance accessible<\/h2>\n\n\n\n

Comment aborder des sujets s\u00e9rieux avec l\u00e9g\u00e8ret\u00e9 ? En jouant sur les disproportions ! Une balance avec un fruit g\u00e9ant, des jumelles d\u00e9mesur\u00e9es, une ronde de personnages autour d'une petite plan\u00e8te Terre... Ces d\u00e9calages d'\u00e9chelle apportent naturellement une touche d'humour tout en servant le propos. Cette approche permet de cr\u00e9er une distance bienvenue avec des sujets parfois complexes ou sensibles.\u00a0<\/p>\n\n\n\n

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Un exemple concret<\/h2>\n\n\n\n

Pour illustrer un article sur les v\u00e9hicules non assur\u00e9s, j'ai cr\u00e9\u00e9 une voiture comiquement d\u00e9labr\u00e9e, crachant \u00e0 la fois fum\u00e9e et billets. L'exag\u00e9ration permet ici de traiter un sujet grave avec un angle rafra\u00eechissant, sans en minimiser l'importance.<\/p>\n\n\n\n

\u00c0 travers cet exercice, j'ai pu explorer un aspect qui me pla\u00eet beaucoup dans mon m\u00e9tier : trouver l'angle cr\u00e9atif qui rendra un sujet complexe plus accessible et m\u00e9morable.<\/p>\n\n\n\n

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Une collaboration fluide<\/h2>\n\n\n\n

Les \u00e9changes avec la MAIF se sont r\u00e9v\u00e9l\u00e9s particuli\u00e8rement efficaces : envoi des crayonn\u00e9s, ajustements si n\u00e9cessaire, puis mise en couleurs. Malgr\u00e9 un planning serr\u00e9, nous avons pu maintenir une qualit\u00e9 constante sur l'ensemble des illustrations. La relation de confiance \u00e9tablie s'est d'ailleurs confirm\u00e9e avec l'extension de la mission en cours de route, avec de nouveaux portraits.<\/p>\n\n\n\n

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L'aventure continue !<\/h2>\n\n\n\n

Mon approche cr\u00e9ative a particuli\u00e8rement r\u00e9sonn\u00e9 avec mes interlocutrice de la MAIF, comme en t\u00e9moigne leur retour :<\/p>\n\n\n\n

\"Premi\u00e8re collaboration avec Cl\u00e9mence qui s'est tr\u00e8s bien d\u00e9roul\u00e9e : bon feeling, \u00e9changes fluides, compr\u00e9hensive, r\u00e9active\u2026 Elle a beaucoup de talent, nous avons \u00e9t\u00e9 tr\u00e8s satisfait et s\u00e9duit par son travail, rendu dans les temps qui plus est !\"<\/em><\/p>\n\n\n\n

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Cette premi\u00e8re collaboration r\u00e9ussie ouvre la voie \u00e0 de futures illustrations pour les prochains num\u00e9ros du magazine.<\/p>\n\n\n\n

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En confiance<\/h2>\n\n\n\n

Ce projet pour la MAIF confirme ce que j'observe depuis quelque temps dans ma pratique : plus je suis d\u00e9tendue, plus je suis cr\u00e9ative, et plus mes illustrations touchent leur public. Cette mission m'a offert l'espace parfait pour continuer d'explorer un dessin plus \"rel\u00e2ch\u00e9\", une approche qui me permet d'\u00eatre plus dans le geste que dans la pr\u00e9cision m\u00e9dicale.<\/p>\n\n\n\n

J'aime voir comment mon style s'adapte naturellement \u00e0 diff\u00e9rents contextes, que ce soit pour une startup, un magazine, ou une campagne d'affichage.<\/p>\n\n\n\n

Une chose est s\u00fbre : ce n'est que le d\u00e9but de cette exploration cr\u00e9ative.<\/p>\n\n\n\n

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\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

Donner de la l\u00e9g\u00e8ret\u00e9 \u00e0 des th\u00e9matiques financi\u00e8res complexes en les racontant avec un regard visuel ludique et accessible. <\/p>","protected":false},"featured_media":1867,"template":"","meta":{"_acf_changed":false},"tags":[],"categorie-de-projet":[247,241],"class_list":["post-114","projet","type-projet","status-publish","has-post-thumbnail","hentry","categorie-de-projet-brand","categorie-de-projet-editorial"],"acf":[],"yoast_head":"\nMaif Magazine Summer - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Editorial illustrations for MAIF magazine. 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