{"id":147,"date":"2026-05-28T07:44:26","date_gmt":"2026-05-28T06:44:26","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?post_type=projet&p=147"},"modified":"2026-06-15T15:34:08","modified_gmt":"2026-06-15T14:34:08","slug":"ally-digital-accessibility-mascot","status":"publish","type":"projet","link":"https:\/\/clemencethune.fr\/fr\/portfolio\/ally-digital-accessibility-mascot\/","title":{"rendered":"Access42"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Le brief<\/h2>\n\n\n\n

Un super projet collaboratif avec Access42, entreprise d'audit, conseil et formation en accessibilit\u00e9 num\u00e9rique.<\/p>\n\n\n\n

L'objectif : cr\u00e9er une mascotte incarnant leur univers cosmique tout en rendant les notions d'accessibilit\u00e9 plus abordables.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La mascotte devait faciliter<\/strong> la compr\u00e9hension des modules de formation tout en maintenant une pr\u00e9sence professionnelle et rassurante.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

La cr\u00e9ation d'Ally<\/h2>\n\n\n\n

De l'exploration \u00e0 la cr\u00e9ation est n\u00e9 Ally<\/strong> , un personnage aux contours arrondis et au visage enjou\u00e9, dot\u00e9 de grandes lunettes caract\u00e9ristiques.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Son nom, inspir\u00e9 du num\u00e9ronyme \"a11y\" (accessibility), refl\u00e8te sa mission d'accompagnement.<\/strong> Les traits rappellent le croquis, ce qui apporte spontan\u00e9it\u00e9 et authenticit\u00e9 \u00e0 l'univers digital de la marque.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Doser pour trouver le juste \u00e9quilibre entre simplicit\u00e9 g\u00e9om\u00e9trique et expressivit\u00e9, permettant au personnage de s'adapter \u00e0 diff\u00e9rentes situations<\/strong> tout en restant imm\u00e9diatement reconnaissable.<\/strong>\u00a0<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"T\u00eate<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

L'initiative cr\u00e9ative<\/h2>\n\n\n\n

Pour optimiser le design d'Ally, j'ai cr\u00e9\u00e9 des maquettes d'interface<\/strong> permettant de tester la mascotte en situation r\u00e9elle.<\/strong> Cette initiative a facilit\u00e9 les ajustements et valid\u00e9 l'efficacit\u00e9 du personnage dans son contexte d'utilisation.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Le projet s'est ensuite \u00e9tendu \u00e0 la cr\u00e9ation d'une infographie cosmique et au design de pictogrammes, transformant des concepts techniques en visuels accessibles et engageants.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

La collaboration<\/h2>\n\n\n\n

Travailler avec Access42, entreprise coop\u00e9rative, a donn\u00e9 une dimension particuli\u00e8re au projet : chaque membre de l'\u00e9quipe pouvait contribuer \u00e0 l'\u00e9volution d'Ally.\u00a0<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Un d\u00e9fi stimulant qui aurait pu complexifier le processus, mais qui s'est transform\u00e9 en v\u00e9ritable atout gr\u00e2ce \u00e0 une communication fluide et des retours constructifs bien structur\u00e9s. Cette intelligence collective a enrichi le projet tout en maintenant son efficacit\u00e9.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Le r\u00e9sultat<\/h2>\n\n\n\n

Une mascotte non genr\u00e9e, \u00e0 la fois robot et humaine, professionnelle et attachante, qui incarne parfaitement les valeurs d'accompagnement et d'accessibilit\u00e9.<\/p>\n\n\n\n

\"\"
Cette infographie est un r\u00e9sum\u00e9 vulgaris\u00e9 des obligations l\u00e9gales d\u2019accessibilit\u00e9 num\u00e9rique en France. De nombreux d\u00e9tails sont absents de l\u2019image, mais sont disponibles sur le site d\u2019Access42<\/a><\/em>.<\/figcaption><\/figure>\n\n\n\n

Ally navigue avec aisance entre les concepts techniques et la simplicit\u00e9 explicative, cr\u00e9ant un lien chaleureux avec les apprenants.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Un projet qui montre bien comment l'illustration peut servir des messages porteurs de sens, en rendant accessibles des concepts complexes tout en cr\u00e9ant une connexion \u00e9motionnelle.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Une approche qui fait \u00e9cho \u00e0 la philosophie m\u00eame d'Access42, dont le nom fait r\u00e9f\u00e9rence au chiffre 42 du \"Guide du voyageur galactique\" - la r\u00e9ponse ultime \u00e0 toutes les questions.\nCar dans l'univers de l'accessibilit\u00e9 num\u00e9rique comme dans celui de Douglas Adams, il s'agit d'apporter des r\u00e9ponses aux questions que l'on ne s'est pas encore pos\u00e9es.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

Concevoir la mascotte d'Access42, pour rendre les enjeux de l'accessibilit\u00e9 num\u00e9rique engageants et faciles \u00e0 appr\u00e9hender.<\/p>","protected":false},"featured_media":1850,"template":"","meta":{"_acf_changed":false},"tags":[],"categorie-de-projet":[247],"class_list":["post-147","projet","type-projet","status-publish","has-post-thumbnail","hentry","categorie-de-projet-brand"],"acf":[],"yoast_head":"\nAccess42 - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Character design of Ally, mascot and guide to digital accessibility for Access42. 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