{"id":169,"date":"2026-06-02T11:54:43","date_gmt":"2026-06-02T10:54:43","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?post_type=projet&p=169"},"modified":"2026-06-15T15:33:04","modified_gmt":"2026-06-15T14:33:04","slug":"yohana-brand-illustrations-californian-startup","status":"publish","type":"projet","link":"https:\/\/clemencethune.fr\/fr\/portfolio\/yohana-brand-illustrations-californian-startup\/","title":{"rendered":"Yohana startup californienne"},"content":{"rendered":"
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Direction la Californie !<\/h2>\n\n\n\n

J'ai eu l'opportunit\u00e9 de travailler avec le studio de design Very True Story <\/a>sur le projet Yohana, une startup de la Silicon Valley qui accompagne les familles actives au quotidien.<\/p>\n\n\n\n

Leur vision : lib\u00e9rer du temps pour l'essentiel gr\u00e2ce \u00e0 une conciergerie en ligne.<\/p>\n\n\n\n

Ces illustrations ont pris vie dans des films promotionnels anim\u00e9s et se sont d\u00e9clin\u00e9es sur diff\u00e9rents supports marketing de la marque.<\/p>\n\n\n\n

Nouveau terrain de jeu<\/h2>\n\n\n\n

Changement d'outils stimulant ! Exit les vecteurs, place au dessin main lev\u00e9e<\/strong>. Une exploration rafra\u00eechissante qui m'a permis d'insuffler encore plus de spontan\u00e9it\u00e9 dans mes illustrations.\u00a0<\/p>\n\n\n\n

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Le trait est libre, expressif. Les personnages respirent. Cette technique apporte une touche d' authenticit\u00e9<\/strong> que j'appr\u00e9cie de plus en plus lorsqu'il s'agit de projets digitaux<\/strong>.<\/p>\n\n\n\n

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Les contraintes cr\u00e9atives<\/h2>\n\n\n\n

Un trait \u00e9pur\u00e9, des poses dynamiques, une palette de couleurs restreinte... Ces contraintes cr\u00e9atives m'ont pouss\u00e9e \u00e0 aller droit au but : des personnages expressifs qui incarnent des histoires personnelles<\/strong>. Les illustrations se sont naturellement accord\u00e9es avec la promesse de Yohana, \u00e0 savoir cr\u00e9er de l'espace pour ce qui compte vraiment.<\/p>\n\n\n\n

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Trouver le point d'\u00e9quilibre<\/h2>\n\n\n\n

Le d\u00e9fi \u00e9tait stimulant : illustrer comment un service digital peut cr\u00e9er des connexions humaines r\u00e9elles. D'un c\u00f4t\u00e9, des familles qui profitent de moments ensemble ; de l'autre, des professionnels investis qui rendent cela possible. Chaque sc\u00e8ne capture ce moment o\u00f9 le stress se transforme en s\u00e9r\u00e9nit\u00e9.<\/p>\n\n\n\n

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J'ai particuli\u00e8rement appr\u00e9ci\u00e9 repr\u00e9senter des services du quotidien de mani\u00e8re l\u00e9g\u00e8re et positive, sans tomber dans les clich\u00e9s. Montrer l'entraide et la confiance<\/strong> avec subtilit\u00e9.<\/p>\n\n\n\n

Cr\u00e9er des personnages auxquels chacun peut s'identifier, tout en gardant cette touche de dynamisme et de d\u00e9tente<\/strong> qui caract\u00e9rise mes cr\u00e9ations.<\/p>\n\n\n\n

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La cerise sur le g\u00e2teau<\/h2>\n\n\n\n

Dix ans d'illustration professionnelle m'ont appris une chose : les meilleurs projets naissent souvent d'une confiance mutuelle. Kristin et Adam de Very True Story l'ont parfaitement compris.<\/p>\n\n\n\n

R\u00e9sultat : un processus cr\u00e9atif fluide et des illustrations qui racontent exactement la bonne histoire. Les \u00e9changes \u00e0 distance n'ont pas emp\u00each\u00e9 une collaboration aussi chaleureuse qu'efficace.<\/p>\n\n\n\n

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J'aime remarquer comme mes illustrations cr\u00e9ent un pont entre efficacit\u00e9 digitale et connexion humaine. En montrant comment un service de conciergerie peut lib\u00e9rer de l'espace pour la d\u00e9tente, la sant\u00e9 et les relations qui comptent.<\/p>\n\n\n\n

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Transformer des services de conciergerie en r\u00e9cits visuels accessibles, via des films anim\u00e9s<\/p>","protected":false},"featured_media":1848,"template":"","meta":{"_acf_changed":false},"tags":[],"categorie-de-projet":[247,248],"class_list":["post-169","projet","type-projet","status-publish","has-post-thumbnail","hentry","categorie-de-projet-brand","categorie-de-projet-motion"],"acf":[],"yoast_head":"\nYohana Californian Startup - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Brand illustration and character design for Californian startup Yohana. 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