{"id":199,"date":"2026-06-13T12:11:00","date_gmt":"2026-06-13T11:11:00","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?post_type=projet&p=199"},"modified":"2026-06-15T15:27:58","modified_gmt":"2026-06-15T14:27:58","slug":"zoho-france-campaign-illustration","status":"publish","type":"projet","link":"https:\/\/clemencethune.fr\/fr\/portfolio\/zoho-france-campaign-illustration\/","title":{"rendered":"Zoho CRM"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

L'Agence VML<\/a> m'a confi\u00e9 la cr\u00e9ation des illustrations pour le lancement de Zoho sur le march\u00e9 fran\u00e7ais. Un projet que j'ai surnomm\u00e9 en interne \"Fast and Furious\" pour son rythme soutenu et son ex\u00e9cution particuli\u00e8rement fluide.
<\/p>\n\n\n\n

\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Ma mission :<\/strong> insuffler de la vie et du dynamisme dans l'univers B2B des solutions logicielles. Un d\u00e9fi passionnant qui gr\u00e2ce \u00e0 la confiance des \u00e9quipes VML m'a permis de d\u00e9ployer mon style tout en respectant l'ADN de Zoho.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

La super-synergie \ud83d\udcab avec les \u00e9quipes de VML a \u00e9t\u00e9 imm\u00e9diate. Des allers-retours constructifs et rapides, o\u00f9 mes crayonn\u00e9s express r\u00e9alis\u00e9s directement dans Adobe Illustrator ont donn\u00e9 le ton : spontan\u00e9it\u00e9 et efficacit\u00e9 !<\/p>\n\n\n\n

Le respect tant pour mes droits d'auteur que pour mes propositions cr\u00e9atives, a cr\u00e9\u00e9 un terrain de jeu id\u00e9al !<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Deux temps courts de cr\u00e9ation, six mois d'intervalle, et une bonne surprise !<\/h2>\n\n\n\n

En comparant les deux s\u00e9ries d'illustrations r\u00e9alis\u00e9es pour la m\u00eame campagne, j'ai d\u00e9couvert une \u00e9volution naturelle dans mon trait. Plus de dynamisme, plus de volume, plus de souplesse... Comme si mes personnages avaient suivi un stage de yoga intensif entre les deux sessions !<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Premi\u00e8re fois que mes illustrations s'invitent dans les rues de Paris et partout en France ! La signature \"La suite d'app d\u00e9di\u00e9e \u00e0 votre business\" prend vie avec une touche d'humour qui d\u00e9poussi\u00e8re joyeusement le jargon professionnel.<\/p>\n\n\n\n

Le v\u00e9ritable succ\u00e8s ? Une parfaite sym\u00e9trie entre l'intention du brief et la r\u00e9alisation : quand la cr\u00e9ation d'illustrations positives devient elle-m\u00eame une exp\u00e9rience positive, la boucle est boucl\u00e9e.<\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

Transformer un logiciel B2B en un r\u00e9cit visuel chaleureux et accessible, pens\u00e9 pour se d\u00e9marquer dans l'univers tech.<\/p>","protected":false},"featured_media":1843,"template":"","meta":{"_acf_changed":false},"tags":[],"categorie-de-projet":[247,238],"class_list":["post-199","projet","type-projet","status-publish","has-post-thumbnail","hentry","categorie-de-projet-brand","categorie-de-projet-campaign"],"acf":[],"yoast_head":"\nZoho CRM - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Character design for Zoho's French nationwide launch. Transforming B2B software into approachable, warm visual storytelling across Paris.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clemencethune.fr\/fr\/portfolio\/zoho-france-campaign-illustration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoho CRM - Cl\u00e9mence Thune\" \/>\n<meta property=\"og:description\" content=\"Character design for Zoho's French nationwide launch. Transforming B2B software into approachable, warm visual storytelling across Paris.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clemencethune.fr\/fr\/portfolio\/zoho-france-campaign-illustration\/\" \/>\n<meta property=\"og:site_name\" content=\"Cl\u00e9mence Thune\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T14:27:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/zoho-clemence-thune-brand-illustration-character-design.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"801\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/zoho-france-campaign-illustration\\\/\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/zoho-france-campaign-illustration\\\/\",\"name\":\"Zoho CRM - Cl\u00e9mence Thune\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/zoho-france-campaign-illustration\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/zoho-france-campaign-illustration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/zoho-clemence-thune-brand-illustration-character-design.webp\",\"datePublished\":\"2026-06-13T11:11:00+00:00\",\"dateModified\":\"2026-06-15T14:27:58+00:00\",\"description\":\"Character design for Zoho's French nationwide launch. Transforming B2B software into approachable, warm visual storytelling across Paris.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/zoho-france-campaign-illustration\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/zoho-france-campaign-illustration\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/zoho-france-campaign-illustration\\\/#primaryimage\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/zoho-clemence-thune-brand-illustration-character-design.webp\",\"contentUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/zoho-clemence-thune-brand-illustration-character-design.webp\",\"width\":1200,\"height\":801},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/zoho-france-campaign-illustration\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/clemencethune.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand\",\"item\":\"https:\\\/\\\/clemencethune.fr\\\/project-category\\\/brand\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Zoho CRM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#website\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/\",\"name\":\"Clemence Thune - Illustrator & Graphic Designer\",\"description\":\"Visual content for brands & corporate communication. Eye-catching graphic and character designs, illustrations. Let me know how I can help take your project to the next level!\",\"publisher\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\"},\"alternateName\":\"Clemence Thune | Brand visuals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/clemencethune.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\",\"name\":\"Cl\u00e9mence Thune\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"url\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"contentUrl\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"width\":512,\"height\":512,\"caption\":\"Cl\u00e9mence Thune\"},\"logo\":{\"@id\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\"},\"sameAs\":[\"http:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\",\"https:\\\/\\\/www.instagram.com\\\/clemence.thune\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/thune-clemence\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Zoho CRM - Cl\u00e9mence Thune","description":"Character design for Zoho's French nationwide launch. Transforming B2B software into approachable, warm visual storytelling across Paris.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clemencethune.fr\/fr\/portfolio\/zoho-france-campaign-illustration\/","og_locale":"fr_FR","og_type":"article","og_title":"Zoho CRM - Cl\u00e9mence Thune","og_description":"Character design for Zoho's French nationwide launch. Transforming B2B software into approachable, warm visual storytelling across Paris.","og_url":"https:\/\/clemencethune.fr\/fr\/portfolio\/zoho-france-campaign-illustration\/","og_site_name":"Cl\u00e9mence Thune","article_modified_time":"2026-06-15T14:27:58+00:00","og_image":[{"width":1200,"height":801,"url":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/zoho-clemence-thune-brand-illustration-character-design.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/clemencethune.fr\/portfolio\/zoho-france-campaign-illustration\/","url":"https:\/\/clemencethune.fr\/portfolio\/zoho-france-campaign-illustration\/","name":"Zoho CRM - Cl\u00e9mence Thune","isPartOf":{"@id":"https:\/\/clemencethune.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clemencethune.fr\/portfolio\/zoho-france-campaign-illustration\/#primaryimage"},"image":{"@id":"https:\/\/clemencethune.fr\/portfolio\/zoho-france-campaign-illustration\/#primaryimage"},"thumbnailUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/zoho-clemence-thune-brand-illustration-character-design.webp","datePublished":"2026-06-13T11:11:00+00:00","dateModified":"2026-06-15T14:27:58+00:00","description":"Character design for Zoho's French nationwide launch. Transforming B2B software into approachable, warm visual storytelling across Paris.","breadcrumb":{"@id":"https:\/\/clemencethune.fr\/portfolio\/zoho-france-campaign-illustration\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clemencethune.fr\/portfolio\/zoho-france-campaign-illustration\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/clemencethune.fr\/portfolio\/zoho-france-campaign-illustration\/#primaryimage","url":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/zoho-clemence-thune-brand-illustration-character-design.webp","contentUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/zoho-clemence-thune-brand-illustration-character-design.webp","width":1200,"height":801},{"@type":"BreadcrumbList","@id":"https:\/\/clemencethune.fr\/portfolio\/zoho-france-campaign-illustration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/clemencethune.fr\/"},{"@type":"ListItem","position":2,"name":"Brand","item":"https:\/\/clemencethune.fr\/project-category\/brand\/"},{"@type":"ListItem","position":3,"name":"Zoho CRM"}]},{"@type":"WebSite","@id":"https:\/\/clemencethune.fr\/#website","url":"https:\/\/clemencethune.fr\/","name":"Clemence Thune - Illustrator & Graphic Designer","description":"Visual content for brands & corporate communication. Eye-catching graphic and character designs, illustrations. Let me know how I can help take your project to the next level!","publisher":{"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af"},"alternateName":"Clemence Thune | Brand visuals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clemencethune.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af","name":"Cl\u00e9mence Thune","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","url":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","contentUrl":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","width":512,"height":512,"caption":"Cl\u00e9mence Thune"},"logo":{"@id":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg"},"sameAs":["http:\/\/pknjuma.cluster129.hosting.ovh.net","https:\/\/www.instagram.com\/clemence.thune","https:\/\/www.linkedin.com\/in\/thune-clemence\/"]}]}},"_links":{"self":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/projet\/199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/projet"}],"about":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/types\/projet"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/media\/1843"}],"wp:attachment":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/media?parent=199"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/tags?post=199"},{"taxonomy":"categorie-de-projet","embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/categorie-de-projet?post=199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}