{"id":252,"date":"2026-05-12T17:59:33","date_gmt":"2026-05-12T16:59:33","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?post_type=projet&p=252"},"modified":"2026-06-15T15:38:51","modified_gmt":"2026-06-15T14:38:51","slug":"max-havelaar-greeting-card-illustration","status":"publish","type":"projet","link":"https:\/\/clemencethune.fr\/fr\/portfolio\/max-havelaar-greeting-card-illustration\/","title":{"rendered":"Max Havelaar"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Max Havelaar France<\/a>\u00a0m'a contact\u00e9e pour la r\u00e9alisation de leur carte de v\u0153ux 2024, envoy\u00e9e \u00e0 leurs partenaires, organisations et institutions.\nLeur objectif est de mettre en avant l'aspect militant de l'ONG Max Havelaar.<\/p>\n\n\n\n

Premi\u00e8res propositions<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Apr\u00e8s une phase de crayonn\u00e9s et quelques \u00e9changes de vive voix, nous nous sommes dirig\u00e9es avec mes interlocutrices, vers une proposition graphique centr\u00e9e sur une marche collective et dynamique.<\/p>\n\n\n\n

Crayonn\u00e9 final approuv\u00e9<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

R\u00e9f\u00e9rences visuelles du client<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Ce qui leur a plu : la composition<\/strong> des coureuses, leur gamme de couleurs<\/strong>, le style et l'attitude<\/strong> des personnages. La palette de couleurs de la charte graphique de Max Havelaar \u00e9tant tr\u00e8s vive et contrast\u00e9e nous avons opt\u00e9 pour une gamme color\u00e9e en tons tertiaires conf\u00e9rant \u00e0 l'image une atmosph\u00e8re chaleureuse.<\/strong><\/p>\n\n\n\n

Couleurs principales et teintes de peaux<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

En plus d\u2019une version imprim\u00e9e, le visuel a \u00e9t\u00e9 adapt\u00e9 en .gif pour la communication digitale de Max Havelaar France.<\/p>\n\n\n\n

\"\"<\/figure>","protected":false},"excerpt":{"rendered":"

Illustrer l'esprit militant de Max Havelaar \u00e0 travers des personnages divers et dynamiques pour leur carte de v\u0153ux et leur communication digitale.<\/p>","protected":false},"featured_media":2332,"template":"","meta":{"_acf_changed":false},"tags":[],"categorie-de-projet":[247,238],"class_list":["post-252","projet","type-projet","status-publish","has-post-thumbnail","hentry","categorie-de-projet-brand","categorie-de-projet-campaign"],"acf":[],"yoast_head":"\nMax Havelaar - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Illustration for Max Havelaar France: diverse characters celebrating fair trade values. Print and animated greeting card for their militant storytelling.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clemencethune.fr\/fr\/portfolio\/max-havelaar-greeting-card-illustration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Max Havelaar - Cl\u00e9mence Thune\" \/>\n<meta property=\"og:description\" content=\"Illustration for Max Havelaar France: diverse characters celebrating fair trade values. 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