{"id":263,"date":"2026-05-20T18:06:08","date_gmt":"2026-05-20T17:06:08","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?post_type=projet&p=263"},"modified":"2026-06-15T15:36:40","modified_gmt":"2026-06-15T14:36:40","slug":"ademe-soft-mobility-campaign","status":"publish","type":"projet","link":"https:\/\/clemencethune.fr\/fr\/portfolio\/ademe-soft-mobility-campaign\/","title":{"rendered":"Ademe"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Agence fran\u00e7aise de la transition \u00e9cologique,\u00a0l'ADEME<\/a>encourage l'adoption de la mobilit\u00e9 douce.<\/p>\n\n\n\n

L'ADEME a collabor\u00e9 avec L\u2019Associ\u00e9<\/a> pour lancer une campagne de communication web et presse. J'ai \u00e9t\u00e9 contact\u00e9e par L'Associ\u00e9 pour cr\u00e9er les illustrations.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

La mission<\/h2>\n\n\n\n

L'objectif \u00e9tait de cr\u00e9er 5 illustrations pour renforcer la visibilit\u00e9 et la clart\u00e9 du message, \u00e0 partir de croquis d\u00e9velopp\u00e9s par l'agence L'Associ\u00e9 et valid\u00e9s par l'ADEME.<\/p>\n\n\n\n

Voici les croquis de l'agence que j'ai re\u00e7us :<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Brief et contraintes cr\u00e9atives<\/h2>\n\n\n\n

L'Associ\u00e9 m'a demand\u00e9 de r\u00e9interpr\u00e9ter leurs croquis avec mon style illustratif.<\/p>\n\n\n\n

\"Des personnages expressifs et pleins de vie, dans des villes et une v\u00e9g\u00e9tation dynamique et accueillante.\"<\/em><\/p>\n\n\n\n

Le moodboard et le territoire visuel souhait\u00e9 mettaient en avant une atmosph\u00e8re joyeuse, simple, engageante et inspirante, accessible \u00e0 tous.<\/p>\n\n\n\n

Les contraintes cr\u00e9atives \u00e9taient d\u00e9finies : libert\u00e9 de modifier les couleurs, les personnages et les formes des v\u00e9hicules, tout en conservant les id\u00e9es cr\u00e9atives valid\u00e9es, le cadrage et la composition. Le principal d\u00e9fi consistait \u00e0 conserver les fonds pastels choisis pour une bonne \u00e9co-conception et les blocs texte\/logo, tout en apportant chaleur et lisibilit\u00e9.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Les solutions<\/h2>\n\n\n\n

Apr\u00e8s analyse du brief et des contraintes, j'ai d\u00e9fini l'espace disponible et la palette de couleurs pour proposer une gamme coh\u00e9rente avec le ton du message. Cela impliquait de d\u00e9finir le style des personnages, leurs attitudes et la composition dans l\u2019espace.<\/p>\n\n\n\n

Espace :<\/strong>\u00a0Une bonne fluidit\u00e9 visuelle entre les blocs de texte et les illustrations.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Couleurs : <\/strong>Des teintes pastels pour l'\u00e9co-conception, des tons clairs pour la lisibilit\u00e9 \u00e0 l'impression, et des touches de couleur ponctuelles pour d\u00e9finir les formes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Textures : <\/strong>Un coloriage textur\u00e9 pour renforcer l'attrait visuel.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Style des personnages :<\/strong> Des personnages expressifs, d\u00e9tendus, dynamiques et souriants, principalement compos\u00e9s de lignes courbes.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Une belle exp\u00e9rience<\/h2>\n\n\n\n

La gestion de projet bien men\u00e9e par L'Associ\u00e9 m'a permis de me concentrer sur la cr\u00e9ation. J'ai propos\u00e9 plusieurs tests, essentiels pour limiter les allers-retours, notamment avec plusieurs tours de validation entre parties prenantes. Cette exp\u00e9rience a \u00e9t\u00e9 exceptionnelle \u00e0 bien des \u00e9gards.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Travailler sur des projets de communication environnementale \u00e0 grande \u00e9chelle \u00e9tait un objectif, et voir mes illustrations b\u00e9n\u00e9ficier d'une diffusion significative m'a rendue fi\u00e8re. L'excellente organisation de projet de L'Associ\u00e9 m'a permis de me concentrer sur la cr\u00e9ation. Leur rigueur a exig\u00e9 de ma part une pr\u00e9cision technique et esth\u00e9tique \u00e9quivalente.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Sur l'\u00e9co-conception, j'ai appris qu'il y a toujours plus \u00e0 apprendre et \u00e0 partager.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Remerciements<\/h2>\n\n\n\n

\u00c0\u00a0L\u2019Associ\u00e9\u00a0<\/strong>pour avoir appr\u00e9ci\u00e9 mon travail et m'avoir impliqu\u00e9e dans ce projet.
\u00c0\u00a0S\u00e9van<\/strong>, mon premier contact, qui a \u00e9t\u00e9 soutenante du d\u00e9but \u00e0 la fin.
\u00c0\u00a0Sophie et S\u00e9van<\/strong>, qui m'ont tout expliqu\u00e9 sur les tours de validation ; leur gestion de projet \u00e9tait exceptionnelle.<\/p>","protected":false},"excerpt":{"rendered":"

Rendre les transports \u00e9cologiques joyeux et accessibles \u00e0 toutes et tous.<\/p>","protected":false},"featured_media":2323,"template":"","meta":{"_acf_changed":false},"tags":[],"categorie-de-projet":[247,238],"class_list":["post-263","projet","type-projet","status-publish","has-post-thumbnail","hentry","categorie-de-projet-brand","categorie-de-projet-campaign"],"acf":[],"yoast_head":"\nAdeme - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Brand illustration for ADEME's national soft mobility campaign. Making eco-friendly transportation joyful, inclusive and accessible to all.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clemencethune.fr\/fr\/portfolio\/ademe-soft-mobility-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ademe - Cl\u00e9mence Thune\" \/>\n<meta property=\"og:description\" content=\"Brand illustration for ADEME's national soft mobility campaign. Making eco-friendly transportation joyful, inclusive and accessible to all.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clemencethune.fr\/fr\/portfolio\/ademe-soft-mobility-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Cl\u00e9mence Thune\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-15T14:36:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/ademe-mobility-clemence-thune-brand-illustration-character-design.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/ademe-soft-mobility-campaign\\\/\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/ademe-soft-mobility-campaign\\\/\",\"name\":\"Ademe - Cl\u00e9mence Thune\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/ademe-soft-mobility-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/ademe-soft-mobility-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ademe-mobility-clemence-thune-brand-illustration-character-design.webp\",\"datePublished\":\"2026-05-20T17:06:08+00:00\",\"dateModified\":\"2026-06-15T14:36:40+00:00\",\"description\":\"Brand illustration for ADEME's national soft mobility campaign. Making eco-friendly transportation joyful, inclusive and accessible to all.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/ademe-soft-mobility-campaign\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/ademe-soft-mobility-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/ademe-soft-mobility-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ademe-mobility-clemence-thune-brand-illustration-character-design.webp\",\"contentUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/ademe-mobility-clemence-thune-brand-illustration-character-design.webp\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/ademe-soft-mobility-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/clemencethune.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand\",\"item\":\"https:\\\/\\\/clemencethune.fr\\\/project-category\\\/brand\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Ademe\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#website\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/\",\"name\":\"Clemence Thune - Illustrator & Graphic Designer\",\"description\":\"Visual content for brands & corporate communication. Eye-catching graphic and character designs, illustrations. Let me know how I can help take your project to the next level!\",\"publisher\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\"},\"alternateName\":\"Clemence Thune | Brand visuals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/clemencethune.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\",\"name\":\"Cl\u00e9mence Thune\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"url\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"contentUrl\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"width\":512,\"height\":512,\"caption\":\"Cl\u00e9mence Thune\"},\"logo\":{\"@id\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\"},\"sameAs\":[\"http:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\",\"https:\\\/\\\/www.instagram.com\\\/clemence.thune\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/thune-clemence\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ademe - Cl\u00e9mence Thune","description":"Brand illustration for ADEME's national soft mobility campaign. Making eco-friendly transportation joyful, inclusive and accessible to all.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clemencethune.fr\/fr\/portfolio\/ademe-soft-mobility-campaign\/","og_locale":"fr_FR","og_type":"article","og_title":"Ademe - Cl\u00e9mence Thune","og_description":"Brand illustration for ADEME's national soft mobility campaign. Making eco-friendly transportation joyful, inclusive and accessible to all.","og_url":"https:\/\/clemencethune.fr\/fr\/portfolio\/ademe-soft-mobility-campaign\/","og_site_name":"Cl\u00e9mence Thune","article_modified_time":"2026-06-15T14:36:40+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/ademe-mobility-clemence-thune-brand-illustration-character-design.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/clemencethune.fr\/portfolio\/ademe-soft-mobility-campaign\/","url":"https:\/\/clemencethune.fr\/portfolio\/ademe-soft-mobility-campaign\/","name":"Ademe - Cl\u00e9mence Thune","isPartOf":{"@id":"https:\/\/clemencethune.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clemencethune.fr\/portfolio\/ademe-soft-mobility-campaign\/#primaryimage"},"image":{"@id":"https:\/\/clemencethune.fr\/portfolio\/ademe-soft-mobility-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/ademe-mobility-clemence-thune-brand-illustration-character-design.webp","datePublished":"2026-05-20T17:06:08+00:00","dateModified":"2026-06-15T14:36:40+00:00","description":"Brand illustration for ADEME's national soft mobility campaign. Making eco-friendly transportation joyful, inclusive and accessible to all.","breadcrumb":{"@id":"https:\/\/clemencethune.fr\/portfolio\/ademe-soft-mobility-campaign\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clemencethune.fr\/portfolio\/ademe-soft-mobility-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/clemencethune.fr\/portfolio\/ademe-soft-mobility-campaign\/#primaryimage","url":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/ademe-mobility-clemence-thune-brand-illustration-character-design.webp","contentUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/ademe-mobility-clemence-thune-brand-illustration-character-design.webp","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/clemencethune.fr\/portfolio\/ademe-soft-mobility-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/clemencethune.fr\/"},{"@type":"ListItem","position":2,"name":"Brand","item":"https:\/\/clemencethune.fr\/project-category\/brand\/"},{"@type":"ListItem","position":3,"name":"Ademe"}]},{"@type":"WebSite","@id":"https:\/\/clemencethune.fr\/#website","url":"https:\/\/clemencethune.fr\/","name":"Clemence Thune - Illustrator & Graphic Designer","description":"Visual content for brands & corporate communication. Eye-catching graphic and character designs, illustrations. Let me know how I can help take your project to the next level!","publisher":{"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af"},"alternateName":"Clemence Thune | Brand visuals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clemencethune.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af","name":"Cl\u00e9mence Thune","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","url":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","contentUrl":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","width":512,"height":512,"caption":"Cl\u00e9mence Thune"},"logo":{"@id":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg"},"sameAs":["http:\/\/pknjuma.cluster129.hosting.ovh.net","https:\/\/www.instagram.com\/clemence.thune","https:\/\/www.linkedin.com\/in\/thune-clemence\/"]}]}},"_links":{"self":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/projet\/263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/projet"}],"about":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/types\/projet"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/media\/2323"}],"wp:attachment":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/media?parent=263"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/tags?post=263"},{"taxonomy":"categorie-de-projet","embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/categorie-de-projet?post=263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}