{"id":281,"date":"2026-06-01T20:11:49","date_gmt":"2026-06-01T19:11:49","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?post_type=projet&p=281"},"modified":"2026-06-18T14:00:13","modified_gmt":"2026-06-18T13:00:13","slug":"sncf-brand-illustration","status":"publish","type":"projet","link":"https:\/\/clemencethune.fr\/fr\/portfolio\/sncf-brand-illustration\/","title":{"rendered":"SNCF R\u00e9seau"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

SNCF R\u00e9seau, gestionnaire du r\u00e9seau ferroviaire fran\u00e7ais, compte plus de 50 000 collaborateurs et communique en permanence aupr\u00e8s de publics vari\u00e9s pour accomplir sa mission de maintenance, de s\u00e9curit\u00e9, de modernisation et de d\u00e9veloppement.

J'ai \u00e9t\u00e9 contact\u00e9e pour cr\u00e9er un kit d'illustration centr\u00e9 sur les collaborateurs et leurs m\u00e9tiers.<\/p>\n\n\n\n

Message cl\u00e9 : Ouvrir la voie \u00e0 la mobilit\u00e9 durable.<\/h2>\n\n\n\n

Les objectifs : dynamiser les contenus p\u00e9dagogiques, favoriser l'engagement des collaborateurs et renforcer l'image interne et externe de l'entreprise.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

La collaboration<\/h2>\n\n\n\n

Gr\u00e2ce \u00e0 leurs suggestions, mes interlocuteurs ont simplifi\u00e9 le processus de cr\u00e9ation en pr\u00e9sentant les contraintes techniques d\u00e8s le d\u00e9part.
En anticipant le chevauchement de projets, j'ai fait appel \u00e0\u00a0Joules<\/a>, directeur artistique dans l'animation, pour son expertise en croquis pr\u00e9paratoires.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Le kit d'illustration<\/h2>\n\n\n\n

Le kit d'illustration propose des personnages et des d\u00e9cors \u00e9pur\u00e9s et minimalistes.<\/p>\n\n\n\n

Les couleurs de la charte graphique sont utilis\u00e9es pour cr\u00e9er des compositions chaleureuses, dynamiques et attractives, tout en restant descriptives.<\/p>\n\n\n\n

Le kit int\u00e8gre des repr\u00e9sentations vari\u00e9es de cat\u00e9naires, gares, voies ferr\u00e9es, m\u00e9caniciens, agents circulation, administration et bien plus encore. Il permet \u00e0 l'entreprise de communiquer efficacement tout en exprimant ses valeurs d'inclusion et de diversit\u00e9.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

Revitaliser la communaut\u00e9 SNCF R\u00e9seau<\/h2>\n\n\n\n

The idea of creating faceless characters originated from the communication team. For my part, I ensured that their body language conveys liveliness, movement, dynamism, and warmth to encourage identification and understanding among a broad audience. I arranged the colors with a focus on simplicity and contrast, enhancing image readability and evoking a une atmosph\u00e8re dynamique.<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n
\n
\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n
\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Remerciements<\/h2>\n\n\n\n

L'\u00e9quipe de communication SNCF R\u00e9seau : Lucie Bourrillon, Melissa Raffin & Virginie Darrieux. Elles ont contribu\u00e9 \u00e0 un processus de travail fluide et agr\u00e9able. C'\u00e9tait vraiment super !
La phase de conception initiale a \u00e9t\u00e9 particuli\u00e8rement enrichissante pour moi, car j'ai eu la chance de travailler directement avec un client de cette envergure en toute confiance.
Joules, dont le savoir-faire et la cr\u00e9ativit\u00e9 ont rendu leur soutien brillant, m\u00eame en pleine canicule.
Claire<\/a> pour la pens\u00e9e design et bien d'autres comp\u00e9tences. 

J'ai d\u00e9couvert que je peux faire ce que j'appr\u00e9cie tant chez les bons chefs de projet et directeurs artistiques avec lesquels j'ai eu le privil\u00e8ge de travailler ces derni\u00e8res ann\u00e9es.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n


\u00c9quipe de communication :\u00a0SNCF R\u00e9seau<\/a>\u00a0(France)
Directrice artistique et illustratrice :\u00a0Cl\u00e9mence Thune<\/a>
Partenaire croquis :\u00a0Joules Trouv\u00e9<\/a><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

C\u00e9l\u00e9brer la diversit\u00e9 des collaborateurs et la mobilit\u00e9 durable.<\/p>","protected":false},"featured_media":2274,"template":"","meta":{"_acf_changed":false},"tags":[],"categorie-de-projet":[247],"class_list":["post-281","projet","type-projet","status-publish","has-post-thumbnail","hentry","categorie-de-projet-brand"],"acf":[],"yoast_head":"\nSNCF R\u00e9seau - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Illustration kit for SNCF R\u00e9seau: celebrating employee diversity and sustainable mobility. A visual language for France's rail network manager.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clemencethune.fr\/fr\/portfolio\/sncf-brand-illustration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SNCF R\u00e9seau - Cl\u00e9mence Thune\" \/>\n<meta property=\"og:description\" content=\"Illustration kit for SNCF R\u00e9seau: celebrating employee diversity and sustainable mobility. A visual language for France's rail network manager.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clemencethune.fr\/fr\/portfolio\/sncf-brand-illustration\/\" \/>\n<meta property=\"og:site_name\" content=\"Cl\u00e9mence Thune\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T13:00:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/sncf-reseau-clemence-thune-brand-illustration-character-design.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/sncf-brand-illustration\\\/\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/sncf-brand-illustration\\\/\",\"name\":\"SNCF R\u00e9seau - Cl\u00e9mence Thune\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/sncf-brand-illustration\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/sncf-brand-illustration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/sncf-reseau-clemence-thune-brand-illustration-character-design.webp\",\"datePublished\":\"2026-06-01T19:11:49+00:00\",\"dateModified\":\"2026-06-18T13:00:13+00:00\",\"description\":\"Illustration kit for SNCF R\u00e9seau: celebrating employee diversity and sustainable mobility. A visual language for France's rail network manager.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/sncf-brand-illustration\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/sncf-brand-illustration\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/sncf-brand-illustration\\\/#primaryimage\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/sncf-reseau-clemence-thune-brand-illustration-character-design.webp\",\"contentUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/sncf-reseau-clemence-thune-brand-illustration-character-design.webp\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/sncf-brand-illustration\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/clemencethune.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand\",\"item\":\"https:\\\/\\\/clemencethune.fr\\\/project-category\\\/brand\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SNCF R\u00e9seau\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#website\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/\",\"name\":\"Clemence Thune - Illustrator & Graphic Designer\",\"description\":\"Visual content for brands & corporate communication. Eye-catching graphic and character designs, illustrations. Let me know how I can help take your project to the next level!\",\"publisher\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\"},\"alternateName\":\"Clemence Thune | Brand visuals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/clemencethune.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\",\"name\":\"Cl\u00e9mence Thune\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"url\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"contentUrl\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"width\":512,\"height\":512,\"caption\":\"Cl\u00e9mence Thune\"},\"logo\":{\"@id\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\"},\"sameAs\":[\"http:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\",\"https:\\\/\\\/www.instagram.com\\\/clemence.thune\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/thune-clemence\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SNCF R\u00e9seau - Cl\u00e9mence Thune","description":"Illustration kit for SNCF R\u00e9seau: celebrating employee diversity and sustainable mobility. A visual language for France's rail network manager.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clemencethune.fr\/fr\/portfolio\/sncf-brand-illustration\/","og_locale":"fr_FR","og_type":"article","og_title":"SNCF R\u00e9seau - Cl\u00e9mence Thune","og_description":"Illustration kit for SNCF R\u00e9seau: celebrating employee diversity and sustainable mobility. A visual language for France's rail network manager.","og_url":"https:\/\/clemencethune.fr\/fr\/portfolio\/sncf-brand-illustration\/","og_site_name":"Cl\u00e9mence Thune","article_modified_time":"2026-06-18T13:00:13+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/sncf-reseau-clemence-thune-brand-illustration-character-design.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/clemencethune.fr\/portfolio\/sncf-brand-illustration\/","url":"https:\/\/clemencethune.fr\/portfolio\/sncf-brand-illustration\/","name":"SNCF R\u00e9seau - Cl\u00e9mence Thune","isPartOf":{"@id":"https:\/\/clemencethune.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clemencethune.fr\/portfolio\/sncf-brand-illustration\/#primaryimage"},"image":{"@id":"https:\/\/clemencethune.fr\/portfolio\/sncf-brand-illustration\/#primaryimage"},"thumbnailUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/sncf-reseau-clemence-thune-brand-illustration-character-design.webp","datePublished":"2026-06-01T19:11:49+00:00","dateModified":"2026-06-18T13:00:13+00:00","description":"Illustration kit for SNCF R\u00e9seau: celebrating employee diversity and sustainable mobility. A visual language for France's rail network manager.","breadcrumb":{"@id":"https:\/\/clemencethune.fr\/portfolio\/sncf-brand-illustration\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clemencethune.fr\/portfolio\/sncf-brand-illustration\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/clemencethune.fr\/portfolio\/sncf-brand-illustration\/#primaryimage","url":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/sncf-reseau-clemence-thune-brand-illustration-character-design.webp","contentUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/02\/sncf-reseau-clemence-thune-brand-illustration-character-design.webp","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/clemencethune.fr\/portfolio\/sncf-brand-illustration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/clemencethune.fr\/"},{"@type":"ListItem","position":2,"name":"Brand","item":"https:\/\/clemencethune.fr\/project-category\/brand\/"},{"@type":"ListItem","position":3,"name":"SNCF R\u00e9seau"}]},{"@type":"WebSite","@id":"https:\/\/clemencethune.fr\/#website","url":"https:\/\/clemencethune.fr\/","name":"Clemence Thune - Illustrator & Graphic Designer","description":"Visual content for brands & corporate communication. Eye-catching graphic and character designs, illustrations. Let me know how I can help take your project to the next level!","publisher":{"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af"},"alternateName":"Clemence Thune | Brand visuals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clemencethune.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af","name":"Cl\u00e9mence Thune","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","url":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","contentUrl":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","width":512,"height":512,"caption":"Cl\u00e9mence Thune"},"logo":{"@id":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg"},"sameAs":["http:\/\/pknjuma.cluster129.hosting.ovh.net","https:\/\/www.instagram.com\/clemence.thune","https:\/\/www.linkedin.com\/in\/thune-clemence\/"]}]}},"_links":{"self":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/projet\/281","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/projet"}],"about":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/types\/projet"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/media\/2274"}],"wp:attachment":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/media?parent=281"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/tags?post=281"},{"taxonomy":"categorie-de-projet","embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/categorie-de-projet?post=281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}