{"id":2854,"date":"2026-08-24T14:29:13","date_gmt":"2026-08-24T13:29:13","guid":{"rendered":"https:\/\/clemencethune.fr\/?post_type=projet&p=2854"},"modified":"2026-08-24T14:36:51","modified_gmt":"2026-08-24T13:36:51","slug":"medecins-du-monde-awareness-film","status":"publish","type":"projet","link":"https:\/\/clemencethune.fr\/fr\/portfolio\/medecins-du-monde-awareness-film\/","title":{"rendered":"M\u00e9decins du Monde"},"content":{"rendered":"
\"A<\/figure>\n\n\n\n

Le projet<\/h2>\n\n\n\n

Pour ce awareness film<\/a> r\u00e9alis\u00e9 pour M\u00e9decins du Monde<\/a>, j'ai d\u00e9velopp\u00e9 un univers visuel ax\u00e9 sur l'acc\u00e8s aux soins et aux droits sociaux pour les personnes en situation de pr\u00e9carit\u00e9 et les ressortissants \u00e9trangers en France.<\/p>\n\n\n\n

\"a<\/figure>\n\n\n\n

Le film met en lumi\u00e8re plusieurs r\u00e9alit\u00e9s \u00e9troitement li\u00e9es. La complexit\u00e9 des d\u00e9marches administratives, les conditions de vie pr\u00e9caires, les maladies li\u00e9es \u00e0 la pauvret\u00e9, les retards dans l'acc\u00e8s aux soins m\u00e9dicaux et la n\u00e9cessit\u00e9 d'une couverture sant\u00e9 v\u00e9ritablement universelle.<\/p>\n\n\n\n

Mon r\u00f4le portait sur la direction artistique, la cr\u00e9ation du storyboard, l'illustration et la cr\u00e9ation des personnages.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n
\"A<\/figure>\n\n\n\n

Un langage visuel graphique et direct<\/h2>\n\n\n\n

Ce th\u00e8me exigeait un langage visuel permettant de transmettre de mani\u00e8re claire des informations d'ordre social, m\u00e9dical et statistique.<\/p>\n\n\n\n

\"Three<\/figure>\n\n\n\n
\"A<\/figure>\n\n\n\n

J'ai cr\u00e9\u00e9 une palette limit\u00e9e \u00e0 quatre couleurs et int\u00e9gr\u00e9 \u00e0 la composition une combinaison de blocs de couleurs vives et de formes g\u00e9om\u00e9triques. Cette grammaire visuelle assure une continuit\u00e9 entre les diff\u00e9rentes s\u00e9quences,<\/p>\n\n\n\n

Le langage visuel s'inspire d'une esth\u00e9tique graphique qui rappelle Saul Bass<\/a>. J'ai r\u00e9duit les formes \u00e0 l'essentiel, en jouant sur des contrastes marqu\u00e9s et en cr\u00e9ant un effet imm\u00e9diatement saisissant. Les compositions ont un aspect qui rappelle parfois le papier d\u00e9coup\u00e9, et j'ai port\u00e9 particuli\u00e8rement attention aux relations entre les couleurs, aux superpositions et \u00e0 la force de chaque signe pris individuellement.<\/p>\n\n\n\n

\"Typographic<\/figure>\n\n\n\n
\"Medications,<\/figure>\n\n\n\n
\"A<\/figure>\n\n\n\n

Les chiffres, les documents administratifs, les symboles m\u00e9dicaux et les \u00e9l\u00e9ments abstraits sont int\u00e9gr\u00e9s dans le m\u00eame syst\u00e8me graphique que les personnages et les d\u00e9cors.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Communiquer par le biais des corps<\/h2>\n\n\n\n

Comme chaque personnage est uniquement compos\u00e9 de formes simples, j'ai choisi de limiter au maximum les traits du visage. C'est pourquoi l'expression des personnages s'exprime \u00e0 travers leur posture, leurs gestes, leurs interactions et leur \u00e9chelle.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Les personnages incarnent des exp\u00e9riences humaines sans se limiter \u00e0 une seule \u00e9motion. Les corps deviennent ainsi porteurs de sens, permettant d'\u00e9voquer une relation, une difficult\u00e9, une p\u00e9riode d'attente ou une forme de soutien.<\/p>\n\n\n\n

Le design des personnages reste d\u00e9lib\u00e9r\u00e9ment \u00e9pur\u00e9 et modulable. Cela permet aux personnages d'\u00e9voluer dans des compositions vari\u00e9es tout en conservant une identit\u00e9 visuelle commune.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n
\"A<\/figure>\n\n\n\n

Une structure visuelle articul\u00e9e autour du sens<\/h2>\n\n\n\n

La direction artistique associe des \u00e9l\u00e9ments humains et informatifs. C'est pourquoi les donn\u00e9es font partie int\u00e9grante de la structure et du rythme de l'image.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

La typographie, les chiffres, les documents et les symboles m\u00e9dicaux rendent les concepts abstraits plus concrets. Parall\u00e8lement, les environnements relient ces concepts \u00e0 des situations concr\u00e8tes de la vie quotidienne.<\/p>\n\n\n\n

Le syst\u00e8me visuel devait s'adapter \u00e0 des niveaux d'information tr\u00e8s vari\u00e9s : une statistique, une situation administrative, un \u00e9tat de sant\u00e9, un groupe de personnes ou un paysage. En veillant \u00e0 la coh\u00e9rence de la gamme de couleurs et des formes, ce syst\u00e8me permet au film de passer d'une information \u00e0 l'autre sans rompre sa continuit\u00e9 visuelle.<\/p>\n\n\n\n

Ce choix a \u00e9t\u00e9 fait pour transmettre un message \u00e0 la fois sobre et chaleureux, dans la m\u00eame veine que mes illustrations pour Gams Federation.<\/a><\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Afin d'apporter toute la pr\u00e9cision n\u00e9cessaire sur ce sujet, j'ai structur\u00e9 les informations tout en pr\u00e9servant la dimension humaine des situations repr\u00e9sent\u00e9es.<\/p>\n\n\n\n

\"A<\/figure>\n\n\n\n

Informations sur le projet<\/h2>\n\n\n\n

Client :<\/strong> M\u00e9decins du Monde
Ann\u00e9e :<\/strong> 2021
Format :<\/strong> Film de sensibilisation en motion design
R\u00f4le :<\/strong> Direction artistique, storyboard, illustration et cr\u00e9ation des personnages<\/p>\n\n\n\n

Les chiffres cit\u00e9s dans le film refl\u00e8tent les donn\u00e9es et les sources disponibles et utilis\u00e9es lors de sa r\u00e9alisation, en 2021.<\/em><\/p>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Mettre en lumi\u00e8re les obstacles administratifs et m\u00e9dicaux qui limitent l'acc\u00e8s aux soins de sant\u00e9 pour les personnes en situation de pr\u00e9carit\u00e9, \u00e0 travers un langage visuel direct et accessible.<\/p>","protected":false},"featured_media":2887,"template":"","meta":{"_acf_changed":true},"tags":[264,266,263,265,262,267],"categorie-de-projet":[247,248],"class_list":["post-2854","projet","type-projet","status-publish","has-post-thumbnail","hentry","tag-brandillustration","tag-health","tag-medecinsdumonde","tag-motiondesign","tag-ngo","tag-socialrights","categorie-de-projet-brand","categorie-de-projet-motion"],"acf":[],"yoast_head":"\nM\u00e9decins du Monde - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Making visible the administrative and medical barriers that limit access to healthcare for people living in precarious circumstances, through a direct and accessible visual language.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/clemencethune.fr\/fr\/portfolio\/medecins-du-monde-awareness-film\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9decins du Monde - Cl\u00e9mence Thune\" \/>\n<meta property=\"og:description\" content=\"Making visible the administrative and medical barriers that limit access to healthcare for people living in precarious circumstances, through a direct and accessible visual language.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/clemencethune.fr\/fr\/portfolio\/medecins-du-monde-awareness-film\/\" \/>\n<meta property=\"og:site_name\" content=\"Cl\u00e9mence Thune\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-24T13:36:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/08\/medecins-du-monde-brand-illustration-clemence-thune_vignette.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1669\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/medecins-du-monde-awareness-film\\\/\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/medecins-du-monde-awareness-film\\\/\",\"name\":\"M\u00e9decins du Monde - Cl\u00e9mence Thune\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/medecins-du-monde-awareness-film\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/medecins-du-monde-awareness-film\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/medecins-du-monde-brand-illustration-clemence-thune_vignette.webp\",\"datePublished\":\"2026-08-24T13:29:13+00:00\",\"dateModified\":\"2026-08-24T13:36:51+00:00\",\"description\":\"Making visible the administrative and medical barriers that limit access to healthcare for people living in precarious circumstances, through a direct and accessible visual language.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/medecins-du-monde-awareness-film\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/medecins-du-monde-awareness-film\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/medecins-du-monde-awareness-film\\\/#primaryimage\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/medecins-du-monde-brand-illustration-clemence-thune_vignette.webp\",\"contentUrl\":\"https:\\\/\\\/clemencethune.fr\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/medecins-du-monde-brand-illustration-clemence-thune_vignette.webp\",\"width\":2500,\"height\":1669,\"caption\":\"A graphic collage featuring several illustrations from the project created for M\u00e9decins du Monde NGO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/portfolio\\\/medecins-du-monde-awareness-film\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/clemencethune.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand\",\"item\":\"https:\\\/\\\/clemencethune.fr\\\/project-category\\\/brand\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"M\u00e9decins du Monde\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#website\",\"url\":\"https:\\\/\\\/clemencethune.fr\\\/\",\"name\":\"Clemence Thune - Illustrator & Graphic Designer\",\"description\":\"Visual content for brands & corporate communication. Eye-catching graphic and character designs, illustrations. Let me know how I can help take your project to the next level!\",\"publisher\":{\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\"},\"alternateName\":\"Clemence Thune | Brand visuals\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/clemencethune.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/clemencethune.fr\\\/#\\\/schema\\\/person\\\/b7b69dd92299e209da7177cc665cd5af\",\"name\":\"Cl\u00e9mence Thune\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"url\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"contentUrl\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\",\"width\":512,\"height\":512,\"caption\":\"Cl\u00e9mence Thune\"},\"logo\":{\"@id\":\"https:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg\"},\"sameAs\":[\"http:\\\/\\\/pknjuma.cluster129.hosting.ovh.net\",\"https:\\\/\\\/www.instagram.com\\\/clemence.thune\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/thune-clemence\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00e9decins du Monde - Cl\u00e9mence Thune","description":"Mettre en lumi\u00e8re les obstacles administratifs et m\u00e9dicaux qui limitent l'acc\u00e8s aux soins de sant\u00e9 pour les personnes en situation de pr\u00e9carit\u00e9, \u00e0 travers un langage visuel direct et accessible.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/clemencethune.fr\/fr\/portfolio\/medecins-du-monde-awareness-film\/","og_locale":"fr_FR","og_type":"article","og_title":"M\u00e9decins du Monde - Cl\u00e9mence Thune","og_description":"Making visible the administrative and medical barriers that limit access to healthcare for people living in precarious circumstances, through a direct and accessible visual language.","og_url":"https:\/\/clemencethune.fr\/fr\/portfolio\/medecins-du-monde-awareness-film\/","og_site_name":"Cl\u00e9mence Thune","article_modified_time":"2026-08-24T13:36:51+00:00","og_image":[{"width":2500,"height":1669,"url":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/08\/medecins-du-monde-brand-illustration-clemence-thune_vignette.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/clemencethune.fr\/portfolio\/medecins-du-monde-awareness-film\/","url":"https:\/\/clemencethune.fr\/portfolio\/medecins-du-monde-awareness-film\/","name":"M\u00e9decins du Monde - Cl\u00e9mence Thune","isPartOf":{"@id":"https:\/\/clemencethune.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/clemencethune.fr\/portfolio\/medecins-du-monde-awareness-film\/#primaryimage"},"image":{"@id":"https:\/\/clemencethune.fr\/portfolio\/medecins-du-monde-awareness-film\/#primaryimage"},"thumbnailUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/08\/medecins-du-monde-brand-illustration-clemence-thune_vignette.webp","datePublished":"2026-08-24T13:29:13+00:00","dateModified":"2026-08-24T13:36:51+00:00","description":"Mettre en lumi\u00e8re les obstacles administratifs et m\u00e9dicaux qui limitent l'acc\u00e8s aux soins de sant\u00e9 pour les personnes en situation de pr\u00e9carit\u00e9, \u00e0 travers un langage visuel direct et accessible.","breadcrumb":{"@id":"https:\/\/clemencethune.fr\/portfolio\/medecins-du-monde-awareness-film\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/clemencethune.fr\/portfolio\/medecins-du-monde-awareness-film\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/clemencethune.fr\/portfolio\/medecins-du-monde-awareness-film\/#primaryimage","url":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/08\/medecins-du-monde-brand-illustration-clemence-thune_vignette.webp","contentUrl":"https:\/\/clemencethune.fr\/wp-content\/uploads\/2026\/08\/medecins-du-monde-brand-illustration-clemence-thune_vignette.webp","width":2500,"height":1669,"caption":"A graphic collage featuring several illustrations from the project created for M\u00e9decins du Monde NGO"},{"@type":"BreadcrumbList","@id":"https:\/\/clemencethune.fr\/portfolio\/medecins-du-monde-awareness-film\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/clemencethune.fr\/"},{"@type":"ListItem","position":2,"name":"Brand","item":"https:\/\/clemencethune.fr\/project-category\/brand\/"},{"@type":"ListItem","position":3,"name":"M\u00e9decins du Monde"}]},{"@type":"WebSite","@id":"https:\/\/clemencethune.fr\/#website","url":"https:\/\/clemencethune.fr\/","name":"Clemence Thune - Illustrator & Graphic Designer","description":"Visual content for brands & corporate communication. Eye-catching graphic and character designs, illustrations. Let me know how I can help take your project to the next level!","publisher":{"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af"},"alternateName":"Clemence Thune | Brand visuals","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/clemencethune.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":["Person","Organization"],"@id":"https:\/\/clemencethune.fr\/#\/schema\/person\/b7b69dd92299e209da7177cc665cd5af","name":"Cl\u00e9mence Thune","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","url":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","contentUrl":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg","width":512,"height":512,"caption":"Cl\u00e9mence Thune"},"logo":{"@id":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/wp-content\/uploads\/2026\/02\/cropped-589794678_18546212650055925_5119170817792436208_n.jpg"},"sameAs":["http:\/\/pknjuma.cluster129.hosting.ovh.net","https:\/\/www.instagram.com\/clemence.thune","https:\/\/www.linkedin.com\/in\/thune-clemence\/"]}]}},"_links":{"self":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/projet\/2854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/projet"}],"about":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/types\/projet"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/media\/2887"}],"wp:attachment":[{"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/media?parent=2854"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/tags?post=2854"},{"taxonomy":"categorie-de-projet","embeddable":true,"href":"https:\/\/clemencethune.fr\/fr\/wp-json\/wp\/v2\/categorie-de-projet?post=2854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}