{"id":32,"date":"2026-06-12T08:03:13","date_gmt":"2026-06-12T07:03:13","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?post_type=projet&p=32"},"modified":"2026-06-15T15:28:17","modified_gmt":"2026-06-15T14:28:17","slug":"maif-editorial-illustration-3","status":"publish","type":"projet","link":"https:\/\/clemencethune.fr\/fr\/portfolio\/maif-editorial-illustration-3\/","title":{"rendered":"Maif Magazine Edition d\u2019Hiver"},"content":{"rendered":"

Pour le 200e num\u00e9ro du MAIF Magazine, j'ai cr\u00e9\u00e9 des illustrations \u00e9ditoriales qui capturent les moments d'hiver : l'\u00e9merveillement, la chaleur humaine et les connexions. Cette collaboration marque ma troisi\u00e8me intervention pour la MAIF, mutuelle d'assurance fran\u00e7aise engag\u00e9e dans la responsabilit\u00e9 sociale.<\/p>\n\n\n\n

Le brief :\u00a0Libert\u00e9 cr\u00e9ative pour illustrer diff\u00e9rentes rubriques avec une touche l\u00e9g\u00e8re et humoristique, transformant des sujets financiers\u00a0complexes en r\u00e9cits visuels accessibles.<\/p>\n\n\n\n

Le d\u00e9fi :\u00a0Des illustrations en petit format qui restent claires et lisibles sur un papier journal tr\u00e8s\u00a0fin aussi bien que sur la version num\u00e9rique.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

L'illustration de l'agenda capture la premi\u00e8re neige : un enfant avec son parent, un couple enlac\u00e9, un homme \u00e2g\u00e9, tous levant les yeux dans un \u00e9merveillement partag\u00e9.<\/p>\n\n\n\n

Initialement pens\u00e9e comme une petite vignette encadr\u00e9e, je l'ai r\u00e9imagin\u00e9e en composition grand format avec un design \u00e9pur\u00e9, exploitant pleinement son potentiel graphique et color\u00e9. Cette version \u00e9tendue enrichit d\u00e9sormais mes supports de prospection, preuve qu'un travail \u00e9ditorial peut servir au del\u00e0 de son format initial.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Pour la rubrique \"Le mot du magazine\" consacr\u00e9e aux \"Zinzin\" (investisseurs institutionnels), l'\u00e9quipe MAIF imaginait un h\u00e9ros fa\u00e7on Superman d\u00e9voilant le logo MAIF. J'ai d'abord propos\u00e9 comme alternative un bodybuilder soulevant des poids massifs.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00c0 travers un dialogue ouvert, nous avons explor\u00e9 les deux pistes et opt\u00e9 pour le concept du super-h\u00e9ros. Ces \u00e9changes cr\u00e9atifs sont ce que j'appr\u00e9cie le plus dans les collaborations\u00a0:\u00a0\u00e9couter, proposer, affiner ensemble.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Tout au long de ce num\u00e9ro, mes illustrations ont couvert des sujets vari\u00e9s : portraits de soci\u00e9taires, un dossier sur la valeur et l'argent (\u00e9pargne, investissements verts, transition \u00e9cologique), jusqu'\u00e0 l'installation de panneaux solaires.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

C\u00f4t\u00e9 style, je me suis inspir\u00e9e des classiques de la bande dessin\u00e9e franco-belge : un trait \u00e9pur\u00e9, des personnages expressifs et une touche famili\u00e8re.<\/p>\n\n\n\n

Une palette coh\u00e9rente cr\u00e9e une unit\u00e9 visuelle \u00e0 travers des th\u00e9matiques vari\u00e9es, tandis que les personnages divers refl\u00e8tent naturellement les soci\u00e9taires r\u00e9els que la MAIF accompagne.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ce num\u00e9ro hivernal\u00a0cl\u00f4ture ma trilogie avec MAIF Magazine. La MAIF alterne les illustrateurs et illustratrices pour apporter des perspectives nouvelles.<\/p>\n\n\n\n

Cette collaboration a \u00e9t\u00e9 fluide et cr\u00e9ativement enrichissante gr\u00e2ce \u00e0 une communication claire et une confiance mutuelle.<\/p>","protected":false},"excerpt":{"rendered":"

Rendre des th\u00e9matiques financi\u00e8res complexes accessibles \u00e0 tous gr\u00e2ce \u00e0 un r\u00e9cit visuel clair, pens\u00e9 pour le print comme pour le num\u00e9rique.<\/p>","protected":false},"featured_media":1995,"template":"","meta":{"_acf_changed":false},"tags":[],"categorie-de-projet":[247,241],"class_list":["post-32","projet","type-projet","status-publish","has-post-thumbnail","hentry","categorie-de-projet-brand","categorie-de-projet-editorial"],"acf":[],"yoast_head":"\nMaif Magazine Winter - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Editorial illustrations for MAIF's 200th quarterly magazine. 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