{"id":406,"date":"2026-05-23T09:12:34","date_gmt":"2026-05-23T08:12:34","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?post_type=projet&p=406"},"modified":"2026-06-15T15:35:22","modified_gmt":"2026-06-15T14:35:22","slug":"resonate-together-brand-character-design","status":"publish","type":"projet","link":"https:\/\/clemencethune.fr\/fr\/portfolio\/resonate-together-brand-character-design\/","title":{"rendered":"Showa Denko Resonate Together"},"content":{"rendered":"
\"\"<\/figure>\n\n\n\n

Art Liaison Tokyo m'a command\u00e9 une s\u00e9rie d'illustrations c\u00e9l\u00e9brant la diversit\u00e9 en entreprise pour un grand groupe japonais sp\u00e9cialis\u00e9 dans l'\u00e9lectronique et la chimie.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Le concept illustre la diversit\u00e9 de leurs \u00e9quipes (scientifiques de laboratoire, \u00e9quipes de production et professionnels du business) unies \u00e0 travers le langage universel de la musique.<\/p>\n\n\n\n

Cette m\u00e9taphore exprime avec \u00e9l\u00e9gance les valeurs de collaboration et d'innovation de l'entreprise.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

D\u00e9veloppement du projet<\/h2>\n\n\n\n
    \n
  • Premiers croquis de concept explorant la composition et la dynamique des personnages<\/li>\n\n\n\n
  • Version affin\u00e9e int\u00e9grant les retours du client<\/li>\n\n\n\n
  • Illustration finale d\u00e9sormais expos\u00e9e en bonne place dans les a\u00e9roports japonais<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    Ce projet de storytelling corporate capture avec succ\u00e8s l'esprit d'unit\u00e9 et d'innovation, tout en respectant la culture d'entreprise japonaise. L'illustration finale transforme un message complexe sur l'harmonie au travail en un r\u00e9cit visuel engageant.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Voici l'une des versions \ud83e\udd39\u200d\u2640\ufe0f propos\u00e9es :<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Voici la version finale approuv\u00e9e par le client et diffus\u00e9e dans les a\u00e9roports \u2708\ufe0f japonais :<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Mise en \u0153uvre finale<\/h2>\n\n\n\n

    L'illustration approuv\u00e9e constitue une affirmation de marque forte dans des emplacements tr\u00e8s visibles des principaux a\u00e9roports japonais, touchant un public international tout en renfor\u00e7ant l'engagement du client en faveur d'une innovation inclusive.<\/p>","protected":false},"excerpt":{"rendered":"

    C\u00e9l\u00e9brer la diversit\u00e9 en entreprise \u00e0 travers une m\u00e9taphore musicale. Diffus\u00e9e dans les principaux a\u00e9roports japonais.<\/p>","protected":false},"featured_media":2201,"template":"","meta":{"_acf_changed":true},"tags":[],"categorie-de-projet":[247,238],"class_list":["post-406","projet","type-projet","status-publish","has-post-thumbnail","hentry","categorie-de-projet-brand","categorie-de-projet-campaign"],"acf":[],"yoast_head":"\nShowa Denko Resonate Together - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Corporate illustration project for Art Liaison Tokyo: harmonious workplace diversity through musical metaphor. 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