{"id":455,"date":"2026-05-10T10:48:46","date_gmt":"2026-05-10T09:48:46","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?post_type=projet&p=455"},"modified":"2026-06-15T15:39:31","modified_gmt":"2026-06-15T14:39:31","slug":"virgin-orbit-creative-direction-illustration","status":"publish","type":"projet","link":"https:\/\/clemencethune.fr\/fr\/portfolio\/virgin-orbit-creative-direction-illustration\/","title":{"rendered":"Virgin Orbit"},"content":{"rendered":"
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Direction cr\u00e9ative<\/h2>\n\n\n\n

En collaboration avec une agence parisienne, j\u2019ai assur\u00e9 la direction artistique de la vid\u00e9o explicative de Virgin Orbit. Aux c\u00f4t\u00e9s de l\u2019artiste sp\u00e9cialis\u00e9e en d\u00e9cors Joules Trouv\u00e9<\/a>, nous avons cr\u00e9\u00e9 une identit\u00e9 visuelle distinctive, respectant l\u2019ADN embl\u00e9matique de Virgin tout en racontant son histoire unique.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

H\u00e9ritage de marque<\/h2>\n\n\n\n

Bas\u00e9e \u00e0 Long Beach, en Californie, Virgin Orbit r\u00e9volutionne le lancement de satellites gr\u00e2ce \u00e0 son syst\u00e8me innovant LauncherOne et son Boeing 747 modifi\u00e9, baptis\u00e9 \u00ab Cosmic Girl \u00bb.<\/p>\n\n\n\n

Notre d\u00e9fi \u00e9tait de traduire cette prouesse technologique complexe en un r\u00e9cit visuel captivant<\/strong>, tout en pr\u00e9servant l\u2019identit\u00e9 de marque de Virgin. Ce projet a n\u00e9cessit\u00e9 d\u2019adapter mon style d\u2019illustration<\/strong> pour qu\u2019il s\u2019aligne parfaitement avec les besoins narratifs de l\u2019entreprise.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Fiert\u00e9 personnelle<\/h2>\n\n\n\n

L\u2019un des moments forts de ma carri\u00e8re a \u00e9t\u00e9 d\u2019obtenir l\u2019approbation personnelle de Richard Branson <\/strong>pour le design de son personnage, une bonne reconnaissance de notre engagement \u00e0 repr\u00e9senter la marque avec authenticit\u00e9. <\/p>\n\n\n\n

Le projet a r\u00e9ussi \u00e0 marier pr\u00e9cision technique et esprit dynamique de Virgin, gr\u00e2ce \u00e0 une palette de couleurs soigneusement s\u00e9lectionn\u00e9e<\/strong> , domin\u00e9e par le rouge signature de la marque.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Impact<\/h2>\n\n\n\n

Ce projet d\u2019animation 2D traditionnelle et de motion design, produit par Fevr Agency, a permis de communiquer efficacement l\u2019approche innovante de Virgin Orbit en mati\u00e8re de lancement de satellites.<\/p>\n\n\n\n

La vid\u00e9o explicative finale sert d\u00e9sormais d\u2019outil de communication sur toutes les plateformes, rendant les concepts a\u00e9rospatiaux complexes accessibles \u00e0 un public mondial.<\/p>\n\n\n\n

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Adapter mon style signature pour rendre la technologie de lancement de satellites accessible gr\u00e2ce \u00e0 l\u2019animation 2D traditionnelle et au motion design.<\/p>","protected":false},"featured_media":1833,"template":"","meta":{"_acf_changed":true},"tags":[],"categorie-de-projet":[247,248],"class_list":["post-455","projet","type-projet","status-publish","has-post-thumbnail","hentry","categorie-de-projet-brand","categorie-de-projet-motion"],"acf":[],"yoast_head":"\nVirgin Orbit - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Creative direction & illustration for Virgin Orbit. 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