{"id":585,"date":"2026-05-11T16:11:44","date_gmt":"2026-05-11T15:11:44","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?post_type=projet&p=585"},"modified":"2026-06-15T15:39:01","modified_gmt":"2026-06-15T14:39:01","slug":"adobe-experience-cloud-motion-graphics","status":"publish","type":"projet","link":"https:\/\/clemencethune.fr\/fr\/portfolio\/adobe-experience-cloud-motion-graphics\/","title":{"rendered":"Adobe Experience Cloud"},"content":{"rendered":"
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Pr\u00e9sentation du projet<\/h2>\n\n\n\n

J\u2019ai collabor\u00e9 avec Very True Story pour le d\u00e9veloppement visuel d\u2019animations destin\u00e9es aux campagnes marketing d\u2019Adobe Experience Cloud. Intervenant en phase de conception initiale, j\u2019ai traduit les concepts en r\u00e9cits visuels \u00e0 travers des storyboards, des explorations graphiques et une iconographie sur mesure.<\/p>\n\n\n\n

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Explorations graphiques<\/strong><\/h2>\n\n\n\n

En m\u2019appuyant sur la palette de couleurs d\u2019Adobe et les photographies fournies, j\u2019ai cr\u00e9\u00e9 des compositions graphiques alliant couleurs audacieuses et esth\u00e9tique \u00e9pur\u00e9e et accessible. Le style visuel int\u00e9grait des portraits d\u2019utilisateur\u00b7rice\u00b7s, des \u00e9l\u00e9ments d\u2019interface et des repr\u00e9sentations abstraites de donn\u00e9es pour construire un r\u00e9cit engageant et facile \u00e0 appr\u00e9hender.<\/p>\n\n\n\n

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Iconographie sur mesure<\/strong><\/h2>\n\n\n\n

J\u2019ai con\u00e7u une s\u00e9rie de pictogrammes minimalistes et ultra-lisibles illustrant des concepts sp\u00e9cifiques : g\u00e9olocalisation, exp\u00e9riences en magasin, parcours de paiement, publications sur les r\u00e9seaux sociaux ou encore appareils \u00e0 commande vocale. Ces ic\u00f4nes r\u00e9sument des id\u00e9es complexes en symboles visuels imm\u00e9diatement reconnaissables, une approche que j\u2019affectionne particuli\u00e8rement.<\/p>\n\n\n\n

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Conception des transitions<\/strong><\/h2>\n\n\n\n

J\u2019ai d\u00e9fini les transitions visuelles entre les s\u00e9quences pour assurer une fluidit\u00e9 narrative et une coh\u00e9rence graphique, posant ainsi les bases n\u00e9cessaires \u00e0 la production des animations.<\/p>\n\n\n\n

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Direction artistique<\/strong><\/h2>\n\n\n\n

L\u2019approche visuelle mettait l\u2019accent sur l\u2019accessibilit\u00e9 et l\u2019\u00e9nergie : des couleurs vibrantes, des formes g\u00e9om\u00e9triques simples et une esth\u00e9tique pop pour rendre les fonctionnalit\u00e9s complexes de la plateforme \u00e0 la fois dynamiques et abordables.<\/p>\n\n\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n

En combinant des \u00e9l\u00e9ments d\u2019interface, des graphiques ax\u00e9s sur les donn\u00e9es et des images symboliques, les storyboards ont su transmettre \u00e0 la fois les capacit\u00e9s techniques et l\u2019approche centr\u00e9e sur l\u2019humain d\u2019Adobe Experience Cloud.<\/p>\n\n\n\n

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R\u00e9sultat<\/h2>\n\n\n\n

J\u2019ai livr\u00e9 des fondations visuelles compl\u00e8tes - storyboards, orientations graphiques et iconographie sur mesure - qui ont permis \u00e0 l\u2019\u00e9quipe d\u2019animation de disposer de directives claires pour la production. Ce travail a d\u00e9montr\u00e9 comment un design graphique r\u00e9fl\u00e9chi peut transformer des fonctionnalit\u00e9s abstraites en r\u00e9cits visuels m\u00e9morables.<\/p>","protected":false},"excerpt":{"rendered":"

Transformer les fonctionnalit\u00e9s de la plateforme en r\u00e9cits visuels color\u00e9s et engageants pour les campagnes marketing d\u2019Adobe.<\/p>","protected":false},"featured_media":1831,"template":"","meta":{"_acf_changed":false},"tags":[],"categorie-de-projet":[247,248],"class_list":["post-585","projet","type-projet","status-publish","has-post-thumbnail","hentry","categorie-de-projet-brand","categorie-de-projet-motion"],"acf":[],"yoast_head":"\nAdobe Experience Cloud - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Storyboarding and visual development for Adobe Experience Cloud. 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