{"id":82,"date":"2026-06-11T09:53:09","date_gmt":"2026-06-11T08:53:09","guid":{"rendered":"https:\/\/pknjuma.cluster129.hosting.ovh.net\/?post_type=projet&p=82"},"modified":"2026-06-15T15:28:30","modified_gmt":"2026-06-15T14:28:30","slug":"maif-mag-editorial-illustration-2","status":"publish","type":"projet","link":"https:\/\/clemencethune.fr\/fr\/portfolio\/maif-mag-editorial-illustration-2\/","title":{"rendered":"Maif Magazine Edition d\u2019Automne"},"content":{"rendered":"
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MAIF Mag - Automne 2025<\/h2>\n\n\n\n

Deuxi\u00e8me collaboration avec la MAIF pour leur magazine trimestriel ! Cette fois-ci avec un brief un peu diff\u00e9rent et quelques ajustements techniques en cours de route.<\/p>\n\n\n\n

Test technique : avec ou sans contours<\/h2>\n\n\n\n

J'ai propos\u00e9 de tester un style un peu diff\u00e9rent du num\u00e9ro pr\u00e9c\u00e9dent, cette fois avec contours. Je laisse de c\u00f4t\u00e9 le flat design que j'appr\u00e9cie tant pour me concentrer\u00a0sur les contours et aider la lisibilit\u00e9 des images.<\/p>\n\n\n\n

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Le d\u00e9fi couleur<\/h2>\n\n\n\n

Une contrainte du brief \u00e9tait de\u00a0cr\u00e9er une palette de couleur globale qui fonctionne avec l'illustration saisonni\u00e8re de l'agenda d'automne ET avec les chiffres du dossier qui sont tous en rapport avec l'univers oc\u00e9anique, tout en gardant en t\u00eate le passage\u00a0sur les cambriolages.<\/p>\n\n\n\n

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L'id\u00e9e\u00a0est d'utiliser des couleurs vives et chaudes en majorit\u00e9 pour l'illustration automnale et d'inverser les proportions avec les m\u00eames couleurs pour les illustrations oc\u00e9aniques.\u00a0<\/p>\n\n\n\n

Finalement c'est juste l'\u00e9quilibre qui change. Plus de teintes chaudes pour l'illustration automnale et plus de mise en avant des teintes froides sur les illustrations oc\u00e9aniques<\/p>\n\n\n\n

Les loup\u00e9s<\/h2>\n\n\n\n

Parfois les repr\u00e9sentations propos\u00e9es ne conviennent pas au client, trop imag\u00e9es, ou pas assez concr\u00e8tes. Pas grave, je\u00a0ne le prend pas personnellement, j'\u00e9coute et je rectifie le tir pour que le message soit compris par le plus grand nombre. Pour ce num\u00e9ro\u00a0on \u00e9vite les disproportions.<\/p>\n\n\n\n

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Les ajustements<\/h2>\n\n\n\n

Pour illustrer le soutien psychologique n\u00e9cessaire dans certaines situations,\u00a0la cliente pr\u00e9f\u00e9rait voir ici\u00a0une vraie chambre, avec\u00a0un adolescent catastroph\u00e9. Le tout\u00a0de fa\u00e7on plus litt\u00e9rale.<\/p>\n\n\n\n

M\u00eame chose avec la sc\u00e8ne de cambriolage film\u00e9e. \u00c9voquer le voleur\u00a0dans un \u00e9cran de surveillance\u00a0\u00e9tait une bonne id\u00e9e mais ici la cliente pr\u00e9f\u00e9rait repr\u00e9senter\u00a0un cambrioleur pris la main dans le sac. Et montrer de mani\u00e8re plus \u00e9vidente le fait qu'il soit film\u00e9 et enregistr\u00e9.<\/p>\n\n\n\n

Finalement c'est\u00a0en discutant que l'on trouve des solutions plus accessibles et lisibles. L'important \u00e9tant d'\u00eatre \u00e0 l'\u00e9coute et r\u00e9active pour transmettre au mieux le message.<\/p>\n\n\n\n

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L'univers oc\u00e9anique<\/h2>\n\n\n\n

Contente d'explorer cette th\u00e9matique ! Comme \u00e9voqu\u00e9 plus haut, l'enjeu ici \u00e9tait de cr\u00e9er une palette couleur qui colle bien avec la th\u00e9matique automnale et qui fonctionne sous l'oc\u00e9an.\u00a0<\/p>\n\n\n\n

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Sur l'illustration du poisson mola-mola, la bouche \u00e9tait trop exag\u00e9r\u00e9e, trop botox\u00e9e pour les go\u00fbts de la cliente, je comprends \ud83d\ude42 Et puis j'ai confondu pieuvre et m\u00e9duse... \u00e7a me rappelle que les m\u00e9tiers cr\u00e9atifs n\u00e9cessitent toute l'attention que l'on n'a pas forc\u00e9ment chaque jour de l'ann\u00e9e.<\/p>\n\n\n\n

Le r\u00e9sultat est plus sage mais quand m\u00eame cool !<\/p>\n\n\n\n

\"Dessin<\/figure>\n\n\n\n
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Dans l'ensemble<\/h2>\n\n\n\n

Dans l'ensemble, c'est\u00a0un petit pas de c\u00f4t\u00e9 stylistique par rapport \u00e0 ce que je produis d'habitude.\u00a0<\/p>\n\n\n\n

Une bonne exp\u00e9rience qui confirme l'importance de s'adapter au format et aux attentes du public. Cette approche\u00a0\u00e9ditoriale enrichit ma pratique de l'illustration commerciale et me rappelle que chaque projet apporte ses propres d\u00e9fis cr\u00e9atifs.<\/p>\n\n\n\n

L'aventure se reconduit pour le num\u00e9ro d'hiver avant de passer le relais \u00e0 un\u00b7e autre illustrateur\u00b7ice pour l'ann\u00e9e suivante !<\/p>\n\n\n\n

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<\/p>","protected":false},"excerpt":{"rendered":"

Adapter le style et la strat\u00e9gie chromatique pour cr\u00e9er un r\u00e9cit visuel clair et accessible.<\/p>","protected":false},"featured_media":2028,"template":"","meta":{"_acf_changed":false},"tags":[],"categorie-de-projet":[247,241],"class_list":["post-82","projet","type-projet","status-publish","has-post-thumbnail","hentry","categorie-de-projet-brand","categorie-de-projet-editorial"],"acf":[],"yoast_head":"\nMaif Magazine Autumn - Cl\u00e9mence Thune<\/title>\n<meta name=\"description\" content=\"Editorial illustrations for MAIF's quarterly magazine. 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