International agency Le Cube invited me to participate in their pitch for a Canadian gardening brand.
The story concept follows a young girl’s imaginative journey after a shopping trip with her dad, as she envisions the magical garden adventures ahead.
My focus was creating Mia, an irresistibly enthusiastic young girl, and her modern, supportive father.
Their dynamic needed to feel authentic and relatable, capturing those special moments of shared discovery and imagination that connect parent and child.
Each character exploration emphasized natural interactions and genuine emotions, bringing warmth and joy to this commercial narrative.
Their designs needed to resonate with both the brand’s values and universal family experiences.
