Creative Leadership
In collaboration with a Parisian agency, I led the artistic direction of Virgin Orbit’s global explainer video. Partnering with background artist Joules Trouvé, we crafted a distinctive visual identity that honored Virgin’s iconic brand while telling their unique story.
Brand Heritage
Virgin Orbit, based in Long Beach, California, revolutionizes satellite launching through their innovative LauncherOne system and modified Boeing 747, “Cosmic Girl”.
Our challenge was to translate this complex technological achievement into an engaging visual narrative, while maintaining Virgin’s unmistakable brand identity. This project required adapting my signature illustration style to align perfectly with Virgin’s corporate storytelling needs.
Personal Achievement
A career highlight was receiving Richard Branson’s personal approval for his character design, validating our commitment to authentic brand representation.
The project successfully merged technical accuracy with Virgin’s dynamic spirit through a carefully curated color palette dominated by the brand’s signature red.
Impact
This traditional 2D animation and motion design project, produced by Fevr Agency, effectively communicated Virgin Orbit’s innovative approach to satellite launching.
The resulting explainer video serves as a powerful communication tool across all platforms, making complex aerospace concepts accessible to global audiences.
