Design Inspiration #3 – Typography Snacks

March 28, 2025

Inspired by Severance’s graphic design, I’ve crafted the “supermarket” version of the show’s universe for you. To do this, I sent my Innie to explore Sainsbury’s archives from the 60s-70s: minimalist compositions and saturated colors that could be straight out of Lumon’s offices!

Dive into this graphic time capsule through my selection of packaging, labels and brochures. Like a graphic menu where supermarket packaging takes on the appearance of Lumon rewards. A reminder that yesterday’s design continues to inspire today’s work.

Archive Sainsbury's années 60-70 : Étiquette de boîte à œufs vintage, typographie bâton noire et verte, patches 'clearance price'

Archive Sainsbury's : Packaging minimaliste de petits pois, points graphiques verts et typographie bâton épurée, design moderniste années 60

Lime Juice Cordial, design épuré avec verre à pied stylisé vert, typographie bold, style retro futuriste

Vintage Sainsbury's juice labels: Orange juice and Lemon & Lime drink, minimalist design with white glass silhouette against colored rectangle, bold modernist style 60s

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chicken price label: Swiss Style design with high-contrast colors and highly legible sans-serif typography, 1980s commercial modernism

Vintage Sainsbury's retail graphics: 1960s 'Shop Best Save Most' promotional label with yellow and blue stars, paired with minimalist 70s-80s Half Fat Fresh Milk label, showing design evolution

Vintage 'Newscuttings and Scrapbook' cover: modernist design with blue typography over duotone straw photograph, archival editorial design

Vintage Sainsbury's cat food label: striking black cat silhouette on blue background, yellow eyes, bold Helvetica typography, modernist 1970s design

intage Sainsbury's jam labels: Raspberry and Blackcurrant preserves featuring modernist blue, white and black design scheme, coordinated 1960s packaging

Vintage Sainsbury's label: geometric white water drop on blue background, minimalist design with white typography, modernist 1960s graphic symbolism