Brand Illustration
& Character Design

Showa Denko Resonate Together

Celebrating workplace diversity through music metaphor. Displayed across major Japanese airports.

Art Liaison Tokyo commissioned me to create an illustration series celebrating workplace diversity for a leading Japanese electronics and chemistry corporation.

The concept visualizes their diverse workforce – laboratory scientists, production teams, and business professionals – united through the universal language of music.

This metaphor elegantly expresses the company’s values of collaboration and innovation.

Project Development

  • Initial concept sketches exploring composition and character dynamics
  • Refined version incorporating client feedback
  • Final artwork now prominently displayed across Japanese airports

This corporate storytelling project successfully captures the spirit of unity and innovation, while respecting Japanese corporate culture. The final illustration transforms a complex message about workplace harmony into an engaging visual narrative.

Here is one of the 🤹‍♀️​​​​​​​ suggested version:

This one is the final version approved by the clientand displayed in Japanese ✈️ airports:

Final Implementation

The approved artwork serves as a powerful brand statement in high-visibility locations throughout Japan’s major airports, reaching international audiences while reinforcing the client’s commitment to inclusive innovation.

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