How brands infuse the tangible into the intangible
Google quietly changed its founding colours. Lacoste made a jacket from the clay of the court itself. Same formula, different territory: infusing the tangible into the intangible.
Character Design: Why Are Tech Brands Relying on Characters?
Kit (Firefox), Lil’ Finder Guy (Apple): In 2026, characters are at the heart of tech brand strategies. Analysis and case studies by Clemence Thune.
THE GOOD BRIEF | Bonus Episode – Turning a Vague Brief into a Successful Collaboration
Not all creative briefs are perfect. Far from it. In my day-to-day work, I regularly receive requests that are vague, incomplete, or completely off the mark. Rather than systematically turning them down, I’ve developed a method for turning some of these poorly defined projects into successful collaborations. Here’s how I go about it. Getting to […]
THE GOOD BRIEF | Episode 3 – The recipe for a perfect brief
Discover the ingredients of a perfect brief for your illustration projects: budget transparency, technical scope, and documented creative intent.
THE GOOD BRIEF | Episode 2 – Red flags of a brief that will go wrong
Warning signs of a failed brief: lack of focus, budget avoidance, AI images without intent. Advice from a senior freelance illustrator.
THE GOOD BRIEF | Episode 1 – Perfect brief vs. failed brief: feedback on this creative divide
Successful or unsuccessful creative brief? Feedback from a senior freelance illustrator on two contrasting collaborations and the keys to an effective briefing.
Anatomy of a good portfolio
Discover how my illustration portfolio won over James from The Illustrator’s Guide, and get a behind-the-scenes look at my strategic transformation since 2018.
Design Inspiration #3 – Typography Snacks
Explore how Sainsbury’s minimalist design archives from the 60s-70s prefigure Severance’s aesthetic. A journey through graphic compositions that defined an era.
Design Inspiration #2 – In the Light
A graphic selection of illustrations that particularly struck me through their way of playing with luminosity.
2025: The year I (finally) said yes to training courses
From overcoming training resistance to redefining creative value, discover how design courses, AFDAS funding, and strategic “no’s” transformed one designer’s professional practice.